MARC details
| 000 -LEADER |
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| fixed length control field |
04430nam a22004578a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
98047855 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241127164124.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
050915s1999 nyu 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
98047855 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0812929950 : |
| Terms of availability |
29.95 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF6146.T42 |
| Item number |
K36 1999 |
| 069 ## - |
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| -- |
01272308 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 6146 .T42 K36 1999 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 6146 .T42 K36 1999 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kanner, Bernice. |
| 9 (RLIN) |
69721 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The 100 best TV commercials-- and why they worked / |
| Statement of responsibility, etc |
Bernice Kanner. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
One hundred best TV commercials |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Times Business, |
| Date of publication, distribution, etc |
1999. |
| 263 ## - PROJECTED PUBLICATION DATE |
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| Projected publication date |
9906 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
p. cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content Type Term |
text |
| Content Type Code |
txt |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media Type Term |
unmediated |
| Media Type Code |
n |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier Type Term |
volume |
| Carrier Type Code |
nc |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Show and Tell -- American Tourister, "Gorilla" -- Araldite, "Hammer and Nail" -- Cheer, "Diva" -- Matsushita Electric, "Little Fireman" -- Timex, "Acapulco Diver" -- Union Carbide, "Chick" -- Volkswagen, "Snowplow" -- The sound of Music -- Chevroler, "Baseball, Hot Dogs, Apple Pie" -- Coca-Cola, "Hilltop" -- Courage Best, "Gertcha" -- Kellogg, "Vesti" -- Heineken, "Blues Singer" -- Levi's, "Launderette" -- Solo, "Singer" -- Lip Service -- Crest, "Goodbye, Harold (the Bad Tooth)" -- Federal Express, "Fast-Paced World" -- Heineken, "Water in Majorca" -- Mates Condoms, "Chemist Shop" -- MCI, "Parents" -- Parker Pen, "Finishing School" -- Dreamscapes -- Benson & Hedges, "Swimming Pool" -- Chanel Egoiste "Balconies" -- Chanel No. 5, "Pool" -- Dunlop, "Tested for the Unexpected" -- Hovis, "Bike Ride" -- Jeep "Snow Covered" -- Marlboro, "Foggy Morning" -- National Lightbulbs, "Menu of Lights" -- Nissin Cup Noddle, "Moa/Winterelium" -- Perrier, "Le Lion" -- Smirnoff, "Message in a Bottle". |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
All of us, that's who. The television commercial has become a part of the American narrative, as important a signifier of our times as a great work of literature or a blockbuster motion picture. Indeed, we often care more about the commercials than we do about the programming itself (ask any Super Bowl aficionado). The ad is art . . . and some of the art is brilliant. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc |
The hundred commercials in this book are brilliant. They were selected by a team of experts at the Leo Burnett Company, creators of Tony the Tiger and the Maytag Repairman, in collaboration with dozens of advertising pros from around the globe and throughout the industry. Their choices represent the very best that the advertising world has to offer. Together, they portray a half century of human hopes, wishes, and dreams. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc |
Bernice Kanner, whose "On Madison Avenue" column in New York magazine was required reading for more than a decade, has taken each of these small masterpieces and analyzed what made them work, why they so successfully moved us, and how they broke through the clutter to become a part of the cultural landscape. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc |
From the Marlboro Man to the Energizer Bunny, The 100 Best TV Commercials provides a hundred important lessons in how we communicate and persuade today. It is vital reading for those who create our commercial culture . . . and those who live in it. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Television advertising |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
69722 |
| 852 ## - LOCATION/CALL NUMBER |
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| -- |
p29.95 |
| -- |
12-09-2000 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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| a |
|
| b |
08-06-10 |
| c |
08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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| -- |
audmc |
| Operator's initials, OID (RLIN) |
12-09-00 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
nyu |
| -- |
4 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
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| a |
Bernice Kanner wrote the "On Madison Avenue" column for New York magazine for thirteen years. Her first-person adventures as a cabdriver, traffic cop, Tiffany's temp, Wendy's counterman, and census taker are among the magazine's most celebrated pieces. She has been a marketing correspondent for CBS News, a marketing commentator for Bloomberg News (print, radio, and television), and a columnist for Working Woman magazine. Her previous books include Are You Normal?, Lies My Parents Told Me, and three children's books endorsed by the National Center for Family Literacy. She lives in New York City and Bridgewater, Connecticut, with her husband, son, and daughter and a menagerie of animals. |
| 935 ## - |
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| -- |
1ST ORDER 2000-2001 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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616607 |
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Copy Type:01 - Books |
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| p |
110.07 |
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| r |
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i1017431x |
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08-06-10 |