| 000 -LEADER | |
|---|---|
| fixed length control field | 06785pam a2200409 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 98052099 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127164306.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050915s2000 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 98052099 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130122173 : |
| Terms of availability | 96.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .K64 2000 |
| 069 ## - | |
| -- | 01272308 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.13 .K64 2000 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.13 .K64 2000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 72438 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc | Philip Kotler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Millennium ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 718, [32] p. : |
| Other physical details | col. ill. ; |
| Dimensions | 26 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Prentice Hall international series in marketing |
| 9 (RLIN) | 19193 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding Marketing Management -- Marketing in the Twenty-First Century -- Marketing Tasks -- Marketing Concepts and Tools -- Company Orientations Toward the Marketplace -- How Business and Marketing Are Changing -- Building Customer Satisfaction, Value, and Retention -- Defining Customer Value and Satisfaction -- The Nature of High-Performance Businesses -- Delivering Customer Value and Satisfaction -- Attracting and Retaining Customers -- Customer Profitability: The Ultimate Test -- Implementing Total Quality Management -- Winning Markets: Market-Oriented Strategic Planning -- Corporate and Division Strategic Planning -- Business Strategic Planning -- The Marketing Process -- Product Planning: The Nature and Contents of a Marketing Plan -- Marketing Planning for the Twenty-First Century -- Analyzing Marketing Opportunities -- Gathering Information and Measuring Market Demand -- The Components of a Modern Marketing Information System -- Internal Records System -- Marketing Intelligence System -- Marketing Research System -- Marketing Decision Support System -- An Overview of Forecasting and Demand Measurement -- Scanning The Marketing Environment -- Analyzing Needs and Trends in the Macroenvironment -- Identifying and Responding to the Major Macroenvironment Forces -- Analyzing Consumer Markets and Buyer Behavior -- A Model of Consumer Behavior -- The Major Factors Influencing Buyer Behavior -- The Buying Decision Process -- The Stages of the Buying Decision Process -- Analyzing Business Markets and Business Buying Behavior -- What Is Organizational Buying? -- Participants in the Business Buying Process -- The Purchasing-Procurement Process -- Institutional and Government Markets -- Dealing with the Competition -- Identifying Competitors -- Analyzing Competitors -- Designing the Competitive Intelligence System -- Designing Competitive Strategies -- Balancing Customer and Competitor Orientations -- Identifying Market Segments and Selecting Target Markets -- Levels and Patters of Market Segmentation -- Segmenting Consumer and Business Markets -- Market Targeting -- Developing Marketing Strategies -- Positioning the Market Offering Through the Product Life Cycle -- How to Differentiate -- Differentiation Tools -- Developing and Communicating a Positioning Strategy -- Product Life-Cycle Marketing Strategies -- Market Evolution -- Developing New Products -- Challenges in New-Product Development -- Effective Organizational Arrangements -- Managing the Development Process: Ideas -- Managing the Development Process: Concept to Strategy -- Managing the Development Process: Development to Commercialization -- The Consumer-Adoption Process -- Designing Global Market Offerings -- Deciding Whether to Go Abroad -- Deciding Which Markets to Enter -- Deciding How to Enter the Market -- Deciding on the Marketing Program -- Deciding on the Marketing Organization -- Making Marketing Decisions -- Managing Product Lines and Brands -- The Product and the Product Mix -- Product-Line Decisions -- Brand Decisions -- Packaging and Labeling -- Designing and Managing Services -- The Nature of Services -- Marketing Strategies for Service Firms -- Managing Product Support Services -- Designing Pricing Strategies and Programs -- Setting the Price -- Adapting the Price -- Initiating and Responding to Price Changes -- Managing and Delivering Marketing Programs -- Managing Marketing Channels -- What Work Is Performed by Marketing Channels? -- Channel-Design Decisions -- Channel-Management Decisions -- Channel Dynamics -- Managing Retailing, Wholesaling, and Market Logistics -- Retailing -- Wholesaling -- Market Logistics -- Managing Integrated Marketing Communications -- The Communication Process -- Developing Effective Communications -- Deciding on the Marketing Communications Mix -- Managing and Coordinating Integrated Marketing Communications -- Managing Advertising, Sales Promotion, Public Relations -- Developing and Managing an Advertising Program -- Deciding on Media and Measuring Effectiveness -- Sales Promotion -- Public Relations -- Managing the Sales Force -- Designing a Sales Force -- Managing the Sales Force -- Principles of Personal Selling -- Managing Direct and On-Line Marketing -- The Growth and Benefits of Direct Marketing -- Customer Databases and Indirect Marketing -- Major Channels for Direct Marketing -- Marketing in the Twenty-First Century: Electronic Commerce -- Public and Ethical Issues in Direct Marketing -- Managing the Total Marketing Effort -- Trends in Company Organization -- Marketing Organization -- Marketing Implementation -- Evaluation and Control. |
| 520 #0 - SUMMARY, ETC. | |
| Summary, etc | This book, worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. The author underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning and performance. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 72439 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p96.00 |
| -- | 12-09-2000 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 08-06-10 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 12-09-00 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | nju |
| -- | 0 |
| 935 ## - | |
| -- | 1ST ORDER 2000-2001 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 617886 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 352.80 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 2 |
| v | 0 |
| w | 2 |
| x | 0 |
| y | i10184107 |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 352.80 | 2 | HF 5415.13 .K64 2000 | 617886 | 2023-11-08 | 352.80 | 2015-07-25 | Books |