| 000 -LEADER | |
|---|---|
| fixed length control field | 03725nam a22004458a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm00004970 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127164414.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050915s2001 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2001034970 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0415234263 : |
| Terms of availability | 35.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM1221 |
| Item number | .P78 2001 |
| 069 ## - | |
| -- | 07416546 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HM 1221 .P78 2001 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HM 1221 .P78 2001 |
| 245 00 - TITLE STATEMENT | |
| Title | Public relations cases : |
| Remainder of title | international perspectives / |
| Statement of responsibility, etc | edited by Danny Moss and Barbara DeSanto. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Routledge, |
| Date of publication, distribution, etc | 2001. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 0110 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p. cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Shell: managing a corporate reputation globally / Tom Henderson, John Williams -- Racism--condemn it or condone it: the Commission for Racial Equality's 'personal responsibility' campaign / Adam Roscoe -- BBC America: how Britain won the colonies back / Barbara Desanto, Jo Petherbridge -- Perkins Foods: the place of public relations in the profile of a European food business / David Davies, Danny Moss -- The journey to demutualization: Clarica's internal communications challenge / Craig S. Fleisher, Paula Hendsbee -- Barloworld: communicating strategic direction to increase shareholder value / Jon White -- The PriceWaterhouseCoopers merger: using internal research to ensure a merger's success / Andrew Glew, Andrew Flint -- Tine Norwegian Dairies: rebranding from the inside out / Peggy Simcic Bronn, Stein Drogseth -- Oklahoma City and Kerr-McGee: managing internal communication during an external crisis / L. Dow Dozier -- Does public relations make a difference?: a comparative analysis of two major Swedish crises / Larsake Larsson, Stig A. Nohrstedt -- Lobbying for survival: the UK BSE crisis and the role of the Meat and Livestock Commission in lifting the EC beef export ban / Phil Harris, Paul Baines -- Creating from crisis: building the Oklahoma City National Memorial / Barbara Desanto, R. John Desanto, R. Brooks Garner -- Paradise lost and restored: Florida and the tourist murders / Donn Tilson, Don W. Stacks -- Raising environmental awareness in Slovenia: a public communication campaign / Dejan Vercic, Darinka Pek-Drapal -- FASE - fundraising in Spain: generating sponsors for AIDS awareness / Daniele A. Letore -- The North West Towns' Consortium: public relations and the marketing of 'place' / Gary Warnaby, Dominic Medway -- W. Moorcroft plc: the strategic role of marketing communications and public relations within an SME / Ruth Ashford, Neil Towers -- The Tourer Marketing Bureau: supporting touring caravan sales through public relations / Anne Gregory -- Worldcom Public Relations Group: global access, local focus / Brian Cummings, Barbara Desanto -- Marks & Spencer plc: a crisis of confidence / Sandra Oliver. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations |
| Form subdivision | Case studies. |
| 9 (RLIN) | 74281 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations |
| Form subdivision | Cross-cultural studies. |
| 9 (RLIN) | 74282 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Corporations |
| General subdivision | Public relations |
| Form subdivision | Case studies. |
| 9 (RLIN) | 74283 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | International business enterprises |
| Form subdivision | Case studies. |
| 9 (RLIN) | 74284 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moss, Danny, |
| Dates associated with a name | 1954- |
| 9 (RLIN) | 74285 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | DeSanto, Barbara, |
| Dates associated with a name | 1950- |
| 9 (RLIN) | 74286 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p35.95 |
| -- | 09-14-2002 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 08-06-10 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 09-14-02 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | nyu |
| -- | 0 |
| 935 ## - | |
| -- | 10341-GEN5/CR.LINE |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 632521 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 132.12 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 1 |
| v | 0 |
| w | 1 |
| x | 0 |
| y | i1019082x |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 132.12 | 1 | HM 1221 .P78 2001 | 632521 | 2023-11-09 | 132.12 | 2015-07-25 | Books |