MARC details
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06975cam a22004334a 4500 |
| 001 - CONTROL NUMBER |
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2002155062 |
| 003 - CONTROL NUMBER IDENTIFIER |
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AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20241127164600.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
050915s2003 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2002155062 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0814407412 : |
| Terms of availability |
25.00 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD69.B7 |
| Item number |
S65 2003 |
| 069 ## - |
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| -- |
09715397 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD 69 .B7 S65 2003 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD 69 .B7 S65 2003 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Solomon, Michael R. |
| 9 (RLIN) |
76779 |
| 245 10 - TITLE STATEMENT |
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| Title |
Conquering consumerspace : |
| Remainder of title |
marketing strategies for a branded world / |
| Statement of responsibility, etc |
Michael R. Solomon. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
AMACOM |
| Date of publication, distribution, etc |
c2003. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xii, 276 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content Type Term |
text |
| Content Type Code |
txt |
| 337 ## - MEDIA TYPE |
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rdamedia |
| Media Type Term |
unmediated |
| Media Type Code |
n |
| 338 ## - CARRIER TYPE |
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rdacarrier |
| Carrier Type Term |
volume |
| Carrier Type Code |
nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references (p. 251-265) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Now Entering Consumerspace: Welcome to a Branded World -- The Good Old Days of Marketerspace -- The Consumer as Couch Potato -- Broadcasting Is Dead. Long Live Narrowcasting -- Goodbye White Bread. Hello Bagels, Tortillas, and Croissants -- Getting to Know You -- Consumer.com -- You Say Tomato ... -- I Consume, Therefore I Am -- The Ties That Bind -- "He Who Dies with the Most Toys, Wins ..." -- The Global Village: Exporting Nike Culture -- Products as Symbols -- By Your Toys Shall They Know You -- The Brand Personality -- Is It Real or Is It ... -- Signposts of Meaning -- Psst. Wanna Buy a Bootleg Steveland Morris Hardaway CD? -- From Hype to Hyperreality -- The Church of McDonald's -- Zeus Meets Nike -- Love Me, Love My Brand -- Now Appearing at a Department Store Near You -- Can I Play? Participatory Marketing -- How Products Get Their Meaning in Consumerspace -- Actors on the Stage of Consumerspace -- Are You What You Buy? -- The Extended Self -- I Am Not, Therefore I Am -- Product Constellations: The Forest or the Trees? -- Learning the Script -- Cool Radar -- The Meme Messengers -- The Style Funnel: Building Up and Breaking Down -- Cultural Selection: Survival of the Coolest -- Cultural Gatekeepers: Guarding the Doors of Consumerspace -- Music to Our Ears -- Decoding the Formula -- O Pioneers!: Scanning Global Youth Culture -- Teen Angels -- Consumers-in-Training -- Reaching Kids Where They Live (and Learn) -- Youth Is Wasted on the Young -- Global Youth Culture: It's a Small World After All -- Marketing: The New Esperanto -- Youth Tribes -- Made in Japan -- Connecting in Consumerspace -- Virtual Tribes -- Fantasies in Consumerspace -- Instant Messaging, Instant Gratification -- In Pursuit of Cool -- Chewing the Phat: Cool Hunters and the Teen Safari -- Tracking a Moving Target -- Cool Hunters: Now Lukewarm? -- Teen CyberCommunities -- Here's Where You Can Stick Your Ad: Customers Talk Back -- From a One-Night Stand to a Relationship -- Love, American Style -- CRM: Getting Up Close and Personal -- One Size Doesn't Fit All -- Who Controls the Remote? Interactive Programming -- Levels of Interactive Response -- User-Generated Content -- Turning the Tables: The Consumer as Producer -- Fandom and Hero Worship -- Collectors -- Auctions and Swap Meets -- Network Marketing: Virtual Tupperware Parties -- Consumed Consumers -- From Pawns to Partners: Turning Customers into Codesigners -- Fail Early and Often -- Build an Employee Suggestion Box -- Learning by Observing: Do You Mind if I Watch? -- Have It Your Way -- The Customization Revolution -- Customization Comes in Different Flavors -- Getting Their Hands Dirty: The Customer as Codesigner -- The Voice of the Consumer -- Design For, With, or By -- Virtual Codesign: Getting Online Feedback -- Virtual Voices: Building Consumerspace Online -- Brand Communities -- Types of Communities -- Community Structures -- "I Like to Watch": Types of Netizens -- Virtual Models: Beauty Is Only Skin Deep, but Ugly Is to the Bone -- My Life as a Sim ... ulation -- The Corporate Paradox -- Pure Hype Communities -- Hybrid Communities -- Gaming and Advergaming -- Viral Marketing: Spread the Good Word -- Faux Buzz Communities -- Ratings and Rip-Offs -- Pure Buzz Communities -- Virtual Kingdoms -- The Corporate Paradox Redux -- The Disneyfication of Reality: Building Consumerspace Offline -- A Pilgrimage to Orlando -- Themed Environments: Build It and They Will Shop -- The Store as Theme Park -- The Ethnic Restaurant: Chowing Down on Culture -- Consuming Authenticity -- Authentic, but Not Too Authentic -- Reality Engineering -- Guerrilla Marketing -- Product Placement: Brands Are the Story -- I Buy, Therefore I Am: Shopping in Consumerspace -- The Thrill of the Hunt -- Shop ... and Bond -- Gift unto Others ... -- The Dark Side of Shopping -- Retail Atmospherics: Build It and They Will Come -- The Do-It-Yourself Mall -- Scentual Marketing -- The Sound of Muzak -- Shop the Store, Buy the Soundtrack -- POP Goes the Shopper -- Participatory Shopping: The Mall as Amusement Park -- Participatory Shopping: Bricks -- Participatory Shopping: Clicks -- Trouble in Paradise: Culture Jamming in Consumerspace -- Vox Populi -- America: Culture Jamming and Brand Bashing -- Negative WOM -- Protest Sites -- The Rumor Mill -- The Customer Is Never Right -- Anticonsumption: Power to the People -- The Dark Side of Consumers -- Consumer Terrorism -- Consumer Terrorism Offline -- Consumer Terrorism Online -- The Value of Me: Who Owns Our Minds, Our Bodies--and Our Data? -- Subliminal Subversion -- Whose Hand Is in the "Cookie" Jar? -- None of Your Business -- Sorry, Not Interested ... -- Simply, Consumerspace -- Escape from Freedom: The Paradox of Consumerspace -- It's About Time -- Waiting Is a No-No -- I, Robot? -- Mental Accounting -- To Search or Not to Search -- Offline Filtering Agents: Legs and Brains -- What Would Tiger Woods Do? -- Surrogate Consumers -- Online Filtering Agents -- Cybermediaries: Virtual Middlemen -- Intelligent Agents: Do I Have a Book for You! -- Epilogue: Lessons Learned in Consumerspace. |
| 520 #0 - SUMMARY, ETC. |
|---|
| Summary, etc |
"Conquering Consumerspace" reveals the accelerating blurring of traditional boundaries between branded commodities and everyday life. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| General subdivision |
Marketing. |
| 9 (RLIN) |
76780 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumers' preferences. |
| 9 (RLIN) |
76781 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations. |
| 9 (RLIN) |
76782 |
| 852 ## - LOCATION/CALL NUMBER |
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| -- |
p25.00 |
| -- |
02-28-2004 |
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08-06-10 |
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08-06-10 |
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| Koha item type |
Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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audmc |
| Operator's initials, OID (RLIN) |
02-28-04 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
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- |
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eng |
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nyu |
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0 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
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| a |
Michael R. Solomon is the author of Consumer Behavior: Buying, Having, and Being, the leading text on consumer behavior, now in its fifth edition. He is a director of Mind/Share, Inc., a consulting firm specializing in online consumer research. He lives in Auburn, Alabama |
| 935 ## - |
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Q/R 12796-NOV-1 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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