| 000 -LEADER | |
|---|---|
| fixed length control field | 02145nam a22003978a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2003043207 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127164700.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050915s2003 nyu b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2003043207 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1591020859 |
| Terms of availability | 22.80 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5827.85 |
| Item number | .R45 2003 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5827.85 .R45 2003 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Reichert, Tom. |
| 9 (RLIN) | 78139 |
| 245 14 - TITLE STATEMENT | |
| Title | The erotic history of advertising / |
| Statement of responsibility, etc | Tom Reichert. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Amherst, N.Y. : |
| Name of publisher, distributor, etc | Prometheus Books, |
| Date of publication, distribution, etc | 2003. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 0303 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p. cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Sex and Money -- Age of Innocence? The Early Years -- Smoke and Leers: 1850-1900 -- Passion Plays: 1900-1925 -- Show and Sell: 1925-1950 -- Intimate Intimations: 1950-1975 -- Reaching Maturity? Contemporary Campaigns -- Packaged Goods: Intimates and Underwear -- Designer Desire: Jeans -- Arousing Aspirations: Lifestyle Apparel and High-Fashion -- Aromatic Aphrodisiacs: Fragrance -- Prurient Potions: Beer, Spirits, Soft Drinks, and Coffee -- One Degree of Separation: Condoms, Videos, and VD -- PC Envy: Internet Advertising and Beyond. |
| 520 #0 - SUMMARY, ETC. | |
| Summary, etc | Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads across the decades. Illustrations throughout. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sex in advertising. |
| 9 (RLIN) | 78140 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p22.80 |
| -- | 06-28-2003 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 08-06-10 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 06-28-03 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | nyu |
| -- | 4 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | Tom Reichert, a professor of advertising at the University of Alabama, has dedicated ten years to studying the prevalence of sex in advertising and its effect on persuasion |
| 935 ## - | |
| -- | YBP%5F2ND |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 100133 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 83.79 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i10205342 |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 83.79 | 1 | 1 | HF 5827.85 .R45 2003 | 100133 | 2023-11-07 | 2017-03-20 | 83.79 | 2015-07-25 | Books |