| 000 -LEADER | |
|---|---|
| fixed length control field | 03283cam a22004334a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2002014942 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127164752.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050915s2003 maua 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2002014942 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1564969053 : |
| Terms of availability | 45.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | NC1003 |
| Item number | .E83 2003 |
| 069 ## - | |
| -- | 03545735 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | NC 1003 .E83 2003 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | NC 1003 .E83 2003 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Evans, Judith, |
| Dates associated with a name | 1964- |
| 9 (RLIN) | 79323 |
| 245 10 - TITLE STATEMENT | |
| Title | Challenging the big brands : |
| Remainder of title | how new brands win market share with innovative design / |
| Statement of responsibility, etc | Judith Evans, Cheryl Dangel Cullen. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Gloucester, Mass. : |
| Name of publisher, distributor, etc | Rockport Publishers, |
| Date of publication, distribution, etc | c2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 176 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 29 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | FedEx -- Adidas -- Sidebar: Hush Puppies -- sarabanda -- JetBlue -- Virgin Atlantic Airways -- Avis -- Gateway -- Sidebar: Seat -- Egg -- Handspring -- Sony PlayStation 2 -- Best Buy -- KitchenAid -- Seven Network -- M1 -- Sidebar: VH1 -- Simply Music -- The "Burn" Collective -- SoBe -- Sidebar: Osborne -- Krispy Kreme -- britart.com -- Sidebar: Christie's -- Big Yellow -- Priceline.com -- Ameritrade -- first direct. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Distilling valuable lessons from international brand success stories, this visual guide is a must have for anyone involved in launching new brands into a competitive marketplace. We know companies like Gateway, Federal Express, and Virgin Atlantic Airways as market leaders. But once upon a time they were "challenger brands." While scores of books explore the business side of world-class branding, no book addresses the critical role that graphic design strategy plays in successfully launching new brands into the marketplace. Challenging the Big Brands offers brand creators, graphic designers, and advertising executives an inside look at the graphic design elements that have helped transform unknown companies into household names. Illustrated throughout with arresting four-color images, the book walks readers through dozens of successful graphic design strategies, from original proposals and preliminary sketches to final design and implementation. Each case study includes insights -- both from the company and the design firm they worked with -- into the creative process behind the project and the brilliant moves that helped catapult it to the top. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Trademarks |
| General subdivision | Design. |
| 9 (RLIN) | 79324 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Logos (Symbols) |
| General subdivision | Design. |
| 9 (RLIN) | 79325 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cullen, Cheryl Dangel. |
| 9 (RLIN) | 79326 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p45.00 |
| -- | 02-28-2004 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 08-06-10 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 02-28-04 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | mau |
| -- | 0 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | Judith Evans is a business reporter for the Washington Post and has been a reporter for several newspapers, including New York Newsday, since 1985 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | Cheryl Dangel Cullen is a writer and public relations consultant specializing in the graphic arts industry |
| 935 ## - | |
| -- | Q/R12772 OCT 1 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 643718 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 165.38 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 1 |
| v | 1 |
| w | 1 |
| x | 0 |
| y | i10210088 |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 165.38 | 2 | 1 | NC 1003 .E83 2003 | 643718 | 2023-11-17 | 2017-01-07 | 165.38 | 2015-07-25 | Books |