MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02958cam a2200457 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
2002727101 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241127165340.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
021205s2003 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2002727101 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780471204763 : |
| Terms of availability |
35.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471204765 : |
| Terms of availability |
35.00 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MSA |
| Transcribing agency |
MSA |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.K444 2003 |
| 069 ## - |
|---|
| -- |
08873162 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5415 .K444 2003 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5415 .K444 2003 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Kellogg on integrated marketing / |
| Statement of responsibility, etc |
the Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the Medill School of Journalism, Norhtwestern University ; Dawn Iacobucci and Bobby Calder, editors. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Integrated marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, NJ : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
c2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 314 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content Type Term |
text |
| Content Type Code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media Type Term |
unmediated |
| Media Type Code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier Type Term |
volume |
| Carrier Type Code |
nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Evolving marketing and marketing communications into the twenty-first century / |
| Statement of responsibility |
Don E. Schulz -- |
| Title |
Overview of Kellogg on integrated marketing / |
| Statement of responsibility |
Dawn Iacobucci and Bobby J. Calder -- |
| Title |
What is integrated marketing? / |
| Statement of responsibility |
Bobby J. Calder and Edward C. Malthouse -- |
| Title |
The tao of customer loyalty : getting to "my brand, my way" / |
| Statement of responsibility |
Tom Collinger -- |
| Title |
Using interaction maps to create brand experiences and relationships / |
| Statement of responsibility |
Andrew J. Razeghi and Bobby J. Calder -- |
| Title |
Integrated marketing and the consumer experience / |
| Statement of responsibility |
Lisa Fortini-Campbell -- |
| Title |
Strategies for viral marketing / |
| Statement of responsibility |
Maria Flores Letelier, Charles Spinosa, and Bobby J. Calder -- |
| Title |
Acquiring the right customers / |
| Statement of responsibility |
Lisa A. Petrison and Paul Wang -- |
| Title |
Database sub-segmentation / |
| Statement of responsibility |
Edward C. Malthouse -- |
| Title |
Customer profitability and diagnosing a customer portfolio / |
| Statement of responsibility |
Francis J. Mulhern -- |
| Title |
Decision-guidance systems / |
| Statement of responsibility |
Nigel Hopkins, Adam Duhachek, and Dawn Iacobucci -- |
| Title |
Scoring models / |
| Statement of responsibility |
Edward C. Malthouse -- |
| Title |
Integrating marketing and the web / |
| Statement of responsibility |
Eric G. Berggren, Bobby J. Calder, and Richard I. Kolsky -- |
| Title |
An illustration of integrated marketing / |
| Statement of responsibility |
Bobby J. Calder -- |
| Title |
Reflections on becoming a great marketing organization / |
| Statement of responsibility |
Stephen Burnett. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
87926 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Iacobucci, Dawn. |
| 9 (RLIN) |
72861 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Calder, Bobby J. |
| 9 (RLIN) |
44661 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
J.L. Kellogg Graduate School of Management. |
| Subordinate unit |
Center for Marketing Sciences. |
| 9 (RLIN) |
61046 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Medill School of Journalism. |
| Subordinate unit |
Dept. of Integrated Marketing Communications. |
| 9 (RLIN) |
87927 |
| 852 ## - LOCATION/CALL NUMBER |
|---|
| -- |
p35.00 |
| -- |
05-23-2007 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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| a |
|
| b |
08-12-10 |
| c |
08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
audmc |
| Operator's initials, OID (RLIN) |
05-23-07 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
nju |
| -- |
0 |
| 935 ## - |
|---|
| -- |
PO20127 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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0 |
| i |
694406 |
| j |
0 |
| l |
audmc |
| n |
Copy Type:01 - Books |
| o |
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| p |
128.63 |
| q |
- |
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- |
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- |
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1 |
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0 |
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0 |
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| y |
i10238876 |
| z |
08-06-10 |