000 -LEADER | |
---|---|
fixed length control field | 03955pam a2200421 a 4500 |
001 - CONTROL NUMBER | |
control field | 2006024000 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | AE-DuAU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20241127165941.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 060724s2007 njua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2006024000 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780470051436 : |
Terms of availability | 27.95 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0470051434 : |
Terms of availability | 27.95 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | BAKER |
-- | C#P |
-- | YDXCP |
-- | DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.13 |
Item number | .S5695 2007 |
069 ## - | |
-- | 08873162 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.13 .S5695 2007 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.13 .S5695 2007 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Sinha, Arun, |
Dates associated with a name | 1962- |
9 (RLIN) | 6091 |
245 10 - TITLE STATEMENT | |
Title | Sweet spot : |
Remainder of title | how to maximize marketing for business growth / |
Statement of responsibility, etc | Arun Sinha. |
246 3# - VARYING FORM OF TITLE | |
Title proper/short title | Sweet spot : how to maximize marketing for business growth. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Hoboken, N.J. : |
Name of publisher, distributor, etc | Wiley, |
Date of publication, distribution, etc | c2007. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xviii, 238 p. : |
Other physical details | ill. ; |
Dimensions | 24 cm. |
336 ## - CONTENT TYPE | |
Source | rdacontent |
Content Type Term | text |
Content Type Code | txt |
337 ## - MEDIA TYPE | |
Source | rdamedia |
Media Type Term | unmediated |
Media Type Code | n |
338 ## - CARRIER TYPE | |
Source | rdacarrier |
Carrier Type Term | volume |
Carrier Type Code | nc |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references (p. 232-233) and index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Marketing needs to change. To get a sense of marketing the way it should be, you need to understand how companies get into the sweet spots of the business world -- Marketing, sweet marketing : my journey, so far, has taken place on different continents; but it has also been a journey of finding a new way to think about marketing -- Sweet spotting : it's an elite league. Sweet spot companies come in an array of different sizes and come armed with their own uniquely sweet recipes -- The qualifying rounds : what's the game about? Sweet spotters move the market, become an alluring investment, outdate to innovate, create a boffo buzz, court competition, and exude z-leadership! -- Growing around in circles : and then there's the big picture: understanding growth and the concept of full-circle marketing. The root of your growth strategy begins here -- How do you get into a sweet spot? You develop the right skills, marketing skills. You have to mine minds, demarcate demand, turn your logo into an icon, mobilize champions-in-chief, and employ advocates, not workers -- Mining minds : sweet spot skill #1: Learn to march to the beat of the buyer. To do that, you have to do more than love the customer: you have to think the way he thinks and grow the way she grows -- Demarcating demand : sweet spot skill #2: avoid "everybody" traps; they'll lead you where everyone else is heading. Reinvent your market. Link your seller specs to the buyer's specs, then add a tad more. Build competitive moats -- From logo to icon : sweet spot skill #3: Brands are the heart and soul of sweet spot companies. At its peak, your brand becomes a product generator and value creator. This does not happen by accident. Brands must be created and nurtured; brands must be built to move from logo to icon -- Champions-in-chief : sweet spot skill #4: make your top executives the first new members of the marketing department. It's a good thing if your C-suite residents become overtly identified with your company's product line. Are your top executives on a campaign? -- Employ advocates, not workers : sweet spot skill #5: Market from the inside out! don't sleep easy until all your employees are on the sales team. How to start? Create employee heroes. Most importantly, listen untill it hurts -- The stuff that marketing is made of -- When the going gets tough, the tough keep marketing. Goals are important. Skills are critical. Now, let's check your attitude. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | Management. |
9 (RLIN) | 101265 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Success in business. |
9 (RLIN) | 101268 |
852 ## - LOCATION/CALL NUMBER | |
-- | p27.95 |
-- | 05-23-2007 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
a | |
b | 08-12-10 |
c | 08-06-10 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
-- | audmc |
Operator's initials, OID (RLIN) | 05-23-07 |
Cataloger's initials, CIN (RLIN) | m |
First Date, FD (RLIN) | a |
-- | - |
-- | eng |
-- | nju |
-- | 0 |
935 ## - | |
-- | PO20127 |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
g | 0 |
i | 694331 |
j | 0 |
l | audmc |
n | Copy Type:01 - Books |
o | - |
p | 102.72 |
q | - |
r | - |
s | - |
t | 1 |
u | 0 |
v | 0 |
w | 0 |
x | 0 |
y | i10268364 |
z | 08-06-10 |
Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 102.72 | HF 5415.13 .S5695 2007 | 694331 | 2023-11-08 | 102.72 | 2015-07-25 | Books |