| 000 -LEADER | |
|---|---|
| fixed length control field | 02088pam a2200385 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2004066439 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127170025.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041223s2006 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004066439 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0205449727 (alk. paper) : |
| Terms of availability | 59.66 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780205449729 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | BAKER |
| -- | BTCTA |
| -- | YDXCP |
| -- | LVB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P96.A86 |
| Item number | S8 2006 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | P 96 .A86 S8 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stovall, James Glen. |
| 9 (RLIN) | 105926 |
| 245 10 - TITLE STATEMENT | |
| Title | Writing for the mass media / |
| Statement of responsibility, etc | James Glen Stovall. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, MA : |
| Name of publisher, distributor, etc | Pearson/Allyn & Bacon, |
| Date of publication, distribution, etc | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 369 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This successful text offers a simple organization, clear writing, abundant exercises, and precise examples that give students the information about media writing and the opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing: inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations. Writing for the Mass Media also covers all major areas of media, including the Internet. In addition, its basic and practical approach makes this text an excellent book for any introductory writing course. Book jacket. Distributed by Syndetic Solutions, Inc. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media |
| General subdivision | Authorship. |
| 9 (RLIN) | 105928 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Report writing. |
| 9 (RLIN) | 105930 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p59.66 |
| -- | 09-26-2007 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 08-06-10 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 09-26-07 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | mau |
| -- | 0 |
| 935 ## - | |
| -- | 26887 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 251740 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 219.25 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 2 |
| v | 0 |
| w | 2 |
| x | 0 |
| y | i10271697 |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 219.25 | 3 | P 96 .A86 S8 2006 | 251740 | 2023-11-20 | 2023-10-18 | 219.25 | 2015-07-25 | Books |