| 000 -LEADER | |
|---|---|
| fixed length control field | 02083nam a22004095 4500 |
| 001 - CONTROL NUMBER | |
| control field | bk0007442235 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127170113.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080321s2008 xx eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780495503637 (pbk.) : |
| Terms of availability | 102.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0495503630 (pbk.) : |
| Terms of availability | 102.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Baker & Taylor |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P90 |
| Item number | .B285 2008 |
| 069 ## - | |
| -- | 01961138 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | P 90 .B37 2008 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | P 90 .B37 2008 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baran, Stanley J., Ph.D. |
| 9 (RLIN) | 110267 |
| 245 10 - TITLE STATEMENT | |
| Title | Mass communication theory : |
| Remainder of title | foundations, ferment, and future / |
| Statement of responsibility, etc | Stanley J. Baran, Dennis K. Davis. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Wadsworth/ Cengage learning, |
| Place of publication, distribution, etc | Belmont, CA : |
| Date of publication, distribution, etc | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 373 p.; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p.349-363) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding and evaluating mass communication theory -- Four eras of mass communication theory -- The rise of media industries and mass society theory -- The rise of media theory in the age of propaganda -- Normative theories of mass communication -- The rise of limited-effects theory -- Moving beyond limited effects: focus on functionalism and children -- The emergence of critical and cultural theories of mass communication -- Audience theories: uses, reception, and effects -- Media and society: the rise of media in the social world -- Media and culture theories: meaning-making in the social world -- Afterword: the future of media theory and research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media |
| General subdivision | Philosophy |
| 9 (RLIN) | 110268 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Davis, Dennis K. |
| 9 (RLIN) | 110269 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p102.95 |
| -- | 03-25-2008 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 08-06-10 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 03-25-08 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | xx |
| -- | 0 |
| 935 ## - | |
| -- | PO31554 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 600422 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 378.34 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 5 |
| v | 0 |
| w | 5 |
| x | 0 |
| y | i10275459 |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 378.34 | 5 | P 90 .B37 2008 | 600422 | 2023-11-20 | 378.34 | 2015-07-25 | Books |