| 000 -LEADER | |
|---|---|
| fixed length control field | 02941cam a2200445 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2004114638 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127170113.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041005s2006 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004114638 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780534647186 (pbk.) : |
| Terms of availability | 92.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0534647189 (pbk.) : |
| Terms of availability | 92.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P91.3 |
| Item number | .W47 2006 |
| 069 ## - | |
| -- | 01961138 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | P 91.3 .W47 2006 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | P 91.3 .W47 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wimmer, Roger D. |
| 9 (RLIN) | 110274 |
| 245 10 - TITLE STATEMENT | |
| Title | Mass media research : |
| Remainder of title | an introduction / |
| Statement of responsibility, etc | Roger D. Wimmer, Joseph R. Dominick. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Belmont, CA : |
| Name of publisher, distributor, etc | Thomson Wadsworth, |
| Date of publication, distribution, etc | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 468 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Wadsworth series in mass communication and journalism |
| 9 (RLIN) | 57812 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt.1. The research process -- Ch.1. Science and research -- Ch.2. Elements of research -- Ch.3. Research ethics -- Ch.4. Sampling -- Pt.2. Research approaches -- Ch.5. Qualitative research methods -- Ch.6. content research methods -- Ch.7. Survey research -- Ch.8. Longitudinal research -- Ch.9. Experimental research -- Pt.3. Data analysis -- Ch.10. Introduction to statistics -- Ch.11. Hypothesis testing -- Ch.12. Basic statistical procedures -- Pt.4. Research applications -- Ch.13. Research in the print media -- Ch.14. research in the electronic media -- Ch.15. Research in advertising -- Ch.16. Research in public relations -- Ch.17. Mass media in research and the internet. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | In this basic text, consultant Wimmer and Dominick (journalism and mass communication, U. of Georgia) give students practical advice on methods and tools. They cover the research process, including its elements, theoretical and scientific bases, ethics, and sampling techniques, research approaches such as qualitative methods, content analysis, survey research, longitudinal research and experimental research, data analysis, including basic statistics and hypothesis testing, and applications including research in the print and electronic media, in advertising and public relations, and on the Internet. The authors include a glossary and the publisher includes a companion website. Annotation #169;2004 Book News, Inc., Portland, OR (booknews.com) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media |
| General subdivision | Research. |
| 9 (RLIN) | 110275 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dominick, Joseph R. |
| 9 (RLIN) | 76193 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p92.95 |
| -- | 03-25-2008 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 08-06-10 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 03-25-08 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | cau |
| -- | 0 |
| 935 ## - | |
| -- | PO31554 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 600427 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 341.59 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 3 |
| v | 1 |
| w | 3 |
| x | 0 |
| y | i10275460 |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 341.59 | 3 | 1 | P 91.3 .W47 2006 | 600427 | 2023-11-20 | 341.59 | 2015-07-25 | Books |