| 000 -LEADER | |
|---|---|
| fixed length control field | 02218pam a2200421 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm02432189 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127170436.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050223s2005 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2005005042 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA525785 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 013147706 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749443804 (pbk.) : |
| Terms of availability | AED 150 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD59 |
| Item number | .B565 2005 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HD 59 .B565 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bland, Michael. |
| 9 (RLIN) | 125262 |
| 245 10 - TITLE STATEMENT | |
| Title | Effective media relations : |
| Remainder of title | how to get results / |
| Statement of responsibility, etc | Michael Bland, Alison Theaker & David Wragg. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London, UK ; |
| -- | Philadelphia, PA : |
| Name of publisher, distributor, etc | Kogan Page, |
| Date of publication, distribution, etc | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 150 p. ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | PR in practice series |
| 9 (RLIN) | 125263 |
| 500 ## - GENERAL NOTE | |
| General note | "CIPR, Chartered Institute of Public Relations." |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 141-142) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1: The media context -- Where and when: a brief media history -- Who: ownership of the media -- Media law -- Ethics and privacy -- Broadcasting in the UK -- New media technology -- What is it all for? Media evaluation -- 2: Dealing with the press -- What: newspapers and periodicals -- Why: press relations--a means to an end -- News, features and more -- How: writing for the press -- How: talking to the press -- Checklist for effective press relations -- 3: Handling the broadcast media -- Why: the importance of broadcast coverage -- How: preparation and briefing -- How: winning the interview -- Fine-tuning: handling different interviews -- How: radio interviews. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations. |
| 9 (RLIN) | 125265 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media and business. |
| 9 (RLIN) | 125267 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Theaker, Alison. |
| 9 (RLIN) | 125269 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wragg, David W. |
| 9 (RLIN) | 97682 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Chartered Institute of Public Relations. |
| 9 (RLIN) | 125272 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | 03-29-2009 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 08-06-10 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 03-29-09 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | enk |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 50669 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 0.00 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i10291763 |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 0.00 | HD 59 .B565 2005 | 50669 | 2023-11-02 | 0.00 | 2015-07-25 | Books |