| 000 -LEADER | |
|---|---|
| fixed length control field | 01280cam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm07666537 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127170941.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 971003s1998 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0137135998 (global ed.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780137135998 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.2 .B779 2010 |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .B779 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Burns, Alvin C. |
| 9 (RLIN) | 108102 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research / |
| Statement of responsibility, etc | Alvin C. Burns, Ronald F. Bush. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed.; global ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc | Pearson Education, |
| Date of publication, distribution, etc | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 695 p.: |
| Other physical details | ill. (some col.) ; |
| Dimensions | 26 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 9 (RLIN) | 108105 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bush, Ronald F. |
| 9 (RLIN) | 1408 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | 06-15-2010 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 10-15-12 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 06-15-10 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | nju |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 51807 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 0.00 |
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| u | 7 |
| v | 0 |
| w | 7 |
| x | 0 |
| y | i10314635 |
| z | 08-06-10 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5010392 |
| j | 0 |
| l | audmc |
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| t | 1 |
| u | 4 |
| v | 1 |
| w | 4 |
| x | 0 |
| y | i1226202x |
| z | 01-11-11 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2011-01-11 | 0.00 | 7 | 2 | HF 5415.2 .B779 2010 | 5010392 | 2023-11-08 | 2017-10-18 | 0.00 | 2015-07-25 | Books |