MARC details
| 000 -LEADER |
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| fixed length control field |
05701cam a22004099a 4500 |
| 001 - CONTROL NUMBER |
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ocm03802299 |
| 003 - CONTROL NUMBER IDENTIFIER |
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AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241127171111.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
070629s2008 ne a b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2007931726 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780750684743 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0750684747 (pbk.) |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
TH880 |
| Item number |
.Y95 2008 |
| Classification number |
HF5413 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5413 .Y95 2008 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5413 .Y95 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Yudelson, Jerry. |
| 9 (RLIN) |
90861 |
| 245 10 - TITLE STATEMENT |
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| Title |
Marketing green building services : |
| Remainder of title |
strategies for success / |
| Statement of responsibility, etc |
Jerry Yudelson. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Amsterdam ; |
| -- |
Boston : |
| Name of publisher, distributor, etc |
Elsevier/Architectural Press, |
| Date of publication, distribution, etc |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxx, 282 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content Type Term |
text |
| Content Type Code |
txt |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media Type Term |
unmediated |
| Media Type Code |
n |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier Type Term |
volume |
| Carrier Type Code |
nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references (p. [259]-265) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Miscellaneous information |
Pt. 1. |
| Title |
Green Building Market -- |
| Miscellaneous information |
1. |
| Title |
What is a Green Building? -- |
| -- |
Green building characteristics -- |
| -- |
LEED rating systems -- |
| -- |
Other green building rating systems -- |
| -- |
Typical green building measures -- |
| -- |
case for high-performance buildings -- |
| -- |
Drivers of green building market growth -- |
| -- |
Barriers to green building market growth -- |
| Miscellaneous information |
2. |
| Title |
Today's Green Building Market -- |
| -- |
Green building market leaders -- |
| -- |
Green building market surveys -- |
| -- |
LEED project trends in 2007 -- |
| -- |
Current market impact of green buildings -- |
| -- |
LEED rating system use -- |
| -- |
Use of certification programs for green building projects -- |
| Miscellaneous information |
3. |
| Title |
Business Case for Green Buildings -- |
| -- |
Incentives and impediments to green buildings -- |
| -- |
Benefits that build a business case -- |
| -- |
Who benefits? -- |
| Miscellaneous information |
4. |
| Title |
Costs of Green Buildings -- |
| -- |
High-performance on a budget -- |
| -- |
Cost drivers for green buildings -- |
| -- |
2003 cost study for the State of California -- |
| -- |
Davis Langdon cost studies -- |
| -- |
2004 General Services Administration Cost Study -- |
| -- |
Soft costs for green building projects -- |
| -- |
green schools report -- |
| -- |
Using integrated design to reduce costs -- |
| Miscellaneous information |
5. |
| Title |
Vertical Markets for Green Buildings -- |
| -- |
Commercial offices -- |
| -- |
Educational buildings -- |
| -- |
Public facilities -- |
| -- |
Healthcare and hospital facilities -- |
| -- |
High-rise housing -- |
| Miscellaneous information |
6. |
| Title |
Specialty Markets for Sustainable Design -- |
| -- |
Green commercial interiors -- |
| -- |
Existing building sustainability upgrades -- |
| -- |
Urban planning and design -- |
| -- |
Mixed-use development -- |
| -- |
Greening the retail sector -- |
| -- |
Green hotels and resorts -- |
| -- |
Large public facilities: transportation and sports -- |
| -- |
International markets -- |
| Miscellaneous information |
7. |
| Title |
Green Building Technologies -- |
| -- |
Green roofs -- |
| -- |
Demand for specific green building measures In LEED-NC certified projects -- |
| -- |
Energy-efficient technologies -- |
| -- |
Marketing certified wood products for green building projects -- |
| -- |
Marketing solar energy systems -- |
| Miscellaneous information |
8. |
| Title |
Experiences of Green Building Marketing -- |
| -- |
Surveys of green building marketing -- |
| -- |
One firm's approach: Bruner/Cott Architects -- |
| -- |
Case study: SERA Architects, Inc -- |
| -- |
Recommendations for marketers and practitioners -- |
| -- |
Case study: Thomas Hacker Architects, Inc -- |
| -- |
fundamental marketing problem -- |
| -- |
Case study: Turner Construction Company -- |
| Miscellaneous information |
Pt. 2. |
| Title |
Marketing Sustainable Design Services -- |
| Miscellaneous information |
9. |
| Title |
Contemporary Marketing Theory and Practice -- |
| -- |
Understanding the "diffusion of innovations" -- |
| -- |
Green buildings as an innovative product -- |
| -- |
Two other ways to understand innovation diffusion -- |
| -- |
Understanding segmentation, targeting, positioning and differentiation -- |
| -- |
Competitive strategy -- |
| -- |
Particular issues for marketing green building services -- |
| Miscellaneous information |
10. |
| Title |
Sustainable Design Marketing Tactics -- |
| -- |
Who is using LEED? -- |
| -- |
Roles of building professionals -- |
| -- |
Case study: Green building roles for structural and civil engineers -- |
| -- |
Greening a design firm -- |
| -- |
Assessing sustainable design marketing strategy -- |
| -- |
Integrating sustainable design into marketing programs -- |
| -- |
Business development -- |
| -- |
Marketing tactics that work -- |
| -- |
Developing a sustainable design focus -- |
| -- |
Integrating green design and marketing activities -- |
| -- |
Using diffusion theory to focus your marketing efforts -- |
| -- |
Case study: Mithun -- |
| Miscellaneous information |
11. |
| Title |
Challenges by Green Marketing Dynamics -- |
| -- |
Marketing requirements for service firms -- |
| -- |
Changing the DNA of a design firm -- |
| -- |
Changing the DNA of a major construction firm: Swinerton Builders -- |
| -- |
people problem -- |
| Miscellaneous information |
Pt. 3. |
| Title |
Future of Green Building Marketing -- |
| Miscellaneous information |
12. |
| Title |
Seven Keys to Sustainable Design Marketing -- |
| -- |
seven keys -- |
| -- |
Marketing as an evolving strategy -- |
| -- |
Understanding the demand for green buildings -- |
| -- |
Designing marketing materials -- |
| -- |
Ensuring client satisfaction after project completion -- |
| Miscellaneous information |
13. |
| Title |
Future of Green Buildings -- |
| -- |
Green building growth rates by market sector -- |
| -- |
Commercial green building growth rates -- |
| -- |
rapid rise of the green residential sector -- |
| -- |
larger picture: carbon reduction -- |
| -- |
Continuing barriers to green buildings and green development -- |
| -- |
Future LEED versions -- |
| -- |
Beyond LEED -- |
| Miscellaneous information |
App. 1. |
| Title |
Green Building Resources -- |
| Miscellaneous information |
App. 2. |
| Title |
LEED Rating Systems Comparison -- |
| Miscellaneous information |
App. 3. |
| Title |
Acronym Reference List. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sustainable buildings |
| General subdivision |
Marketing. |
| 9 (RLIN) |
114523 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Architectural services marketing. |
| 9 (RLIN) |
114525 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sustainable buildings. |
| 9 (RLIN) |
114527 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Green marketing. |
| 9 (RLIN) |
114531 |
| 852 ## - LOCATION/CALL NUMBER |
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| -- |
p51.95 |
| -- |
05-18-2010 |
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08-06-10 |
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08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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audmc |
| Operator's initials, OID (RLIN) |
05-18-10 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
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eng |
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PO39179 |
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05052010 |
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audmc |
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Copy Type:01 - Books |
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190.92 |
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