Normal view MARC view

The copywriter's handbook : (Record no. 29500)

MARC details
000 -LEADER
fixed length control field 01175cam a22003374a 4500
001 - CONTROL NUMBER
control field ocm14041472
003 - CONTROL NUMBER IDENTIFIER
control field AE-DuAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241127172102.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050718s2005 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005050345
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0805078045
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780805078046
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5825
Item number .B55 2005
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF 5825 .B55 2005
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bly, Robert W.
9 (RLIN) 69593
245 14 - TITLE STATEMENT
Title The copywriter's handbook :
Remainder of title a step-by-step guide to writing copy that sells /
Statement of responsibility, etc Robert W. Bly.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Henry Holt,
Date of publication, distribution, etc 2005.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 410 p. ;
Dimensions 20 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content Type Term text
Content Type Code txt
337 ## - MEDIA TYPE
Source rdamedia
Media Type Term unmediated
Media Type Code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier Type Term volume
Carrier Type Code nc
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [393]-397) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising copy.
9 (RLIN) 140165
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business writing.
9 (RLIN) 140166
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a
b 10-20-10
c 08-07-10
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- audmc
Operator's initials, OID (RLIN) 09-06-06
Cataloger's initials, CIN (RLIN) m
First Date, FD (RLIN) a
-- -
-- eng
-- nyu
-- 4
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
g 0
i 48057
j 0
l audmc
o -
p 0.00
q -
r -
s -
t 1
u 4
v 13
w 4
x 0
y i10921412
z 08-07-10
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
g 2
i 48058
j 0
l audmc
o -
p 0.00
q -
r -
s -
t 1
u 1
v 0
w 1
x 0
y i11704949
z 10-14-10
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
  Library of Congress Classification     American University in Dubai American University in Dubai Main Collection 2010-08-07 0.00 4 13 HF 5825 .B55 2005 48057 2023-11-07 0.00 2015-07-25 Books
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