| 000 -LEADER | |
|---|---|
| fixed length control field | 03546cam a22003614a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 31192 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127172323.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080319s2009 caua b 001 0 eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008925349 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412934282 : |
| Terms of availability | 150.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1412934281 : |
| Terms of availability | 150.00 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .S24 2009 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 1416 .S24 2009 |
| 245 04 - TITLE STATEMENT | |
| Title | The SAGE handbook of international marketing / |
| Statement of responsibility, etc | edited by Masaaki Kotabe and Kristiaan Helsen. |
| 246 10 - VARYING FORM OF TITLE | |
| Title proper/short title | International marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Los Angeles ; |
| -- | London : |
| Name of publisher, distributor, etc | SAGE, |
| Date of publication, distribution, etc | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 548 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Theoretical paradigms, issues, and debates / Masaaki Kotabe and Kristiaan Helsen -- The ancient road : an overview of globalization / Terry Clark, Monica Hodis, and Paul D'Angelo -- The changing global political and institutional environment / Jonathan Doh and Terrence Guay -- Marketing and the global legal environment / Subhash Jain and Robert Bird -- Consumer cognition across cultures / Bernd H. -- Schmitt and Nader T. Tavassoli -- Nation equity : country-of-origin effects and globalization / Durairaj Maheswaran and Cathy Yi Chen -- Researching international markets : philosophical and methodological issues / V. Kumar -- Research into exporting : theoretical, methodological, and empirical insights / Constantine S. Katsikeas, Leonidas C. Leonidou, and Saeed Samiee -- International franchising and licensing / Lance Eliot Brouthers and Jason Patrick McNicol -- Joint ventures and alliances / Miguel Rivera-Santos and Andrew C. Inkpen -- Establishment mode choice : acquisition versus Greenfield entry / Desislava Dikova and Keith D. Brouthers -- Exit strategies / Masaaki Kotabe and Sonia Ketkar -- Global competitive marketing strategy / Michael Grund, Oliver Heil, and Mark Elsner -- Global sourcing strategy / Masaaki Kotabe, Michael J. Mol, and Janet Y. Murray -- Uniformity versus conformity : the standardization issue in international marketing strategy / Saeed Samiee, Constantine S. Katsikeas, and Marios Theodosiou -- International diffusion of new products / Trichy V. Krishnan and Suman Ann Thomas -- Global branding / John Roberts and Julien Cayla -- Pricing in the global marketplace / Kristiaan Helsen -- Global communications / Gary J. Bamossy and Johny K. Johansson -- Global channels of distribution / Daniel C. Bello and Forrest Briggs -- Global trends in grocery retailing / Katrijn Gielens and Marnik G. Dekimpe -- International salesforce management / Thomas Brashear Alejandro -- The Internet and international marketing / Venkatesh Shankar and Jeffrey Meyer -- Organizational heritage, institutional changes and strategic responses of firms from emerging economics / Preet S. Aulakh and Raveendra Chittoor -- Small multinational enterprises under globalization / Gary Knight -- Ethics and corporate social responsibility for marketing in the global marketplace / Georges Enderle and Patrick E. Murphy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing. |
| 9 (RLIN) | 146568 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotabe, Masaaki. |
| 9 (RLIN) | 146569 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Helsen, Kristiaan. |
| 9 (RLIN) | 146570 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P150.00usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 02-07-11 |
| c | 01-31-11 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 01-31-11 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | cau |
| -- | 4 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5019133 |
| j | 0 |
| l | audmc |
| o | - |
| p | 551.25 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i12263904 |
| z | 01-31-11 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2011-01-31 | 551.25 | HF 1416 .S24 2009 | 5019133 | 2023-11-07 | 551.25 | 2015-07-25 | Books |