| 000 -LEADER | |
|---|---|
| fixed length control field | 02400cam a2200397 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 31194 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127172324.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090421s2009 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2009015532 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA959273 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 015291572 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470499276 : |
| Terms of availability | 24.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470499273 : |
| Terms of availability | 24.95 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .C48 2009 |
| 069 ## - | |
| -- | 09395657 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.126 5 C48 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chaney, Paul, |
| Dates associated with a name | 1955- |
| 9 (RLIN) | 20783 |
| 245 14 - TITLE STATEMENT | |
| Title | The digital handshake : |
| Remainder of title | seven proven strategies to grow your business using social media / |
| Statement of responsibility, etc | Paul Chaney. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hoboken, N.J. : |
| Name of publisher, distributor, etc | Wiley & Sons, |
| Date of publication, distribution, etc | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 244 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Five consumer trends turning the world upside down -- Consumer skepticism is at an all-time high -- The media is fragmented and so is the audience -- Who is in control of the marketing message? (Guess what. It's not you!) -- Businesses, improve your aim -- Consumers are mad as hell, and they're not going to take it anymore -- What's a marketer to do? (Start a conversation) -- Business blogging : your social media marketing headquarters -- Social networks strengthen your social graph -- Niche online communities can benefit your business -- Microblogging : social media marketing in 140 characters or less -- Lights! Camera! Action! Use online video to market your business -- Podcasting (overlooked, underutilized marketing tool) -- PR 2.0 (Introducing the social media news release) -- Other social media marketing tools -- A brief word about Web sites, e-mail marketing, and search engines -- Listening is the new marketing -- Now that you've listened, it's time to engage -- Measuring the effectiveness of your social media marketing plan. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 9 (RLIN) | 146582 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Online social networks |
| General subdivision | Economic aspects. |
| 9 (RLIN) | 146583 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet advertising. |
| 9 (RLIN) | 146584 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P24.95usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 02-07-11 |
| c | 01-31-11 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 01-31-11 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | nju |
| -- | 4 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5018535 |
| j | 0 |
| l | audmc |
| o | - |
| p | 91.69 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 2 |
| v | 0 |
| w | 2 |
| x | 0 |
| y | i12263928 |
| z | 01-31-11 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2011-01-31 | 91.69 | 2 | HF 5415.126 5 C48 2009 | 5018535 | 2023-11-08 | 91.69 | 2015-07-25 | Books |