| 000 -LEADER | |
|---|---|
| fixed length control field | 04755cam a2200361 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 31364 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127172351.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100510s2011 njua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010017030 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780137085125 (pbk.) : |
| Terms of availability | 24.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0137085125 (pbk.) : |
| Terms of availability | 24.99 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD30.37 |
| Item number | .S49 2011 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HD 30.37 .S49 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shih, Clara Chung-wai. |
| 9 (RLIN) | 125925 |
| 245 14 - TITLE STATEMENT | |
| Title | The facebook era : |
| Remainder of title | tapping online social networks to market, sell, and innovate / |
| Statement of responsibility, etc | Clara Shih. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, NJ : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 350 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- Part 1: Why Social Networking Matters For Business -- 1: Fourth revolution -- Today's social customer -- Facebook versus Twitter and Linkedln -- Why Facebook won -- Google buzz -- Private social networks -- Social network platforms -- Promising new era -- 2: New social norms -- Identity, sharing, and influence on the social web -- Importance of being customer-centric -- Transitive trust -- 3: How relationships and social capital are changing -- What is social capital? -- New modes of communication on the social web -- Power of weak ties -- Supplementing offline networking with online interactions -- Flattening effect -- Creating new value from network effects -- Part 2: Social Networking Across Your Organization -- 4: Sales in the Facebook era -- Transforming the sales cycle -- Social CRM -- 5: Customer service in the Facebook era -- Thinking holistically about the customer experience -- Five steps to successful social customer service -- Calculating your cost savings -- 6: Marketing in the Facebook era -- New rules of marketing -- Hypertargeting -- Social distribution and word-of- mouth -- Engagement is king -- Challenges and limitations -- 7: Innovation and collaboration in the Facebook era -- Concept generation -- Prototyping -- Commercial implementation -- Continual iteration -- 8: Recruiting in the Facebook era -- Which social network is best for recruiting? -- Sourcing and screening candidates -- Candidate references -- Employer and recruiter reputation -- Keeping in touch -- Advice for candidates -- Be aware of employee poaching -- Part 3: Step-by-Step Guide To Social Networking For Business -- 9: How to: develop your Facebook era plan and metrics -- Listening first -- Establishing the business objectives -- Defining your metrics -- Mobilizing the team -- Framing your strategy in terms of the customer -- Getting started on Facebook and Twitter -- 10: How to: build and manage relationships on the social web -- Personal versus professional identity -- Interacting on Facebook and Twitter -- Networking on the social web -- Connecting with new people -- 11: How to: engage customers with Facebook pages and Twitter -- Overview of Twitter and Facebook pages -- Setting up your Facebook page -- Getting (and keeping) fans -- Advanced best practices -- Best of Twitter and Facebook pages -- 12: How to: advertise and promote on the social web -- Building your Linkedln DirectAds campaign -- Creating your Facebook ad campaign -- Which attributes should you hypertarget on? -- Selecting your ad creative and call to action -- Typing back to your goals -- Engagement ads -- Twitter's promoted tweets -- Part 4: Social Networking Strategy -- 13: Advice for small business -- 1: Start small -- 2: Consider using your personal profile instead of a Facebook page -- 3: Take advantage of location targeting and geolocation -- 4: Build community -- 5: Build your sphere of influence -- 6: Consider ditching your Web site -- 7: Have a personality -- 8: Do some networking -- 9: Be smart about your time -- 10: Get help -- 14: Advice for nonprofits, healthcare, education, and political campaigns -- Nonprofits -- Healthcare -- Education -- Political campaigns -- 15: Corporate governance, strategy, and implementation -- Social media culture -- Social media policy and processes -- Social systems and technologies -- 16: Future of social business -- Social, personalized, and real time -- ROI of the social Web -- Trends in the social Web -- Final remarks. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business enterprises |
| General subdivision | Computer networks. |
| 9 (RLIN) | 147820 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Online social networks. |
| 9 (RLIN) | 147821 |
| 630 00 - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Facebook (Electronic resource) |
| 9 (RLIN) | 147822 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P24.99usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 02-08-11 |
| c | 02-07-11 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 02-07-11 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | nju |
| -- | 4 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5019892 |
| j | 0 |
| l | audmc |
| o | - |
| p | 91.84 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 3 |
| v | 2 |
| w | 3 |
| x | 0 |
| y | i12265883 |
| z | 02-07-11 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2011-02-07 | 91.84 | 3 | 2 | HD 30.37 .S49 2011 | 5019892 | 2023-11-01 | 91.84 | 2015-07-25 | Books |