MARC details
| 000 -LEADER |
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| fixed length control field |
02883cam a22004214a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
31409 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241127172358.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100719s2010 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2010030171 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
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| National bibliography number |
GBB072837 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
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| Record control number |
015578102 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780521717779 (pbk.) : |
| Terms of availability |
25.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0521717779 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780521889087 (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0521889081 (hardback) |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
PN1993.5.U6 |
| Item number |
B385 2010 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
PN 1993.5 .U6 B385 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Berkowitz, Edward D. |
| 9 (RLIN) |
19929 |
| 245 10 - TITLE STATEMENT |
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| Title |
Mass appeal : |
| Remainder of title |
the formative age of the movies, radio, and tv / |
| Statement of responsibility, etc |
Edward D. Berkowitz. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Cambridge ; |
| -- |
New York : |
| Name of publisher, distributor, etc |
Cambridge University Press, |
| Date of publication, distribution, etc |
c2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
212 p. ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content Type Term |
text |
| Content Type Code |
txt |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media Type Term |
unmediated |
| Media Type Code |
n |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier Type Term |
volume |
| Carrier Type Code |
nc |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Cambridge essential histories |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Mass Appeal describes the changing world of American popular culture from the first sound movies through the age of television. In short and accessible vignettes, the book reveals the career patterns of people who became big movie, TV, or radio stars. Eddie Cantor and Al Jolson symbolize the early stars of sound movies. Groucho Marx and Fred Astaire represent the movie stars of the 1930s, and Jack Benny stands in for the 1930s performers who achieved their success on radio. Katharine Hepburn, a stage and film star, illustrates the cultural trends of the late 1930s and early 1940s. Humphrey Bogart and Bob Hope serve as examples of performers who achieved great success during the Second World War. Walt Disney, Woody Allen, and Lucille Ball, among others, become the representative figures of the postwar world. Through these vignettes, the reader comes to understand the development of American mass media in the twentieth century"-- |
| -- |
Provided by publisher. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Sound comes in, vaudeville and silent pictures go out -- 2. From Broadway to Hollywood with Groucho, Fred, and Ginger -- 3. Radio nights -- 4. From the 30s to the 40s with Kate, Bud, and Lou -- 5. Bogie, Bob, and the boys at war -- 6. The postwar movie scene -- 7. Make room for TV -- 8. Putting it together : Walt Disney introduces the baby boom to television -- 9. The end of an era? |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Motion pictures |
| Geographic subdivision |
United States |
| General subdivision |
History |
| Chronological subdivision |
20th century. |
| 9 (RLIN) |
148151 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Radio programs |
| Geographic subdivision |
United States |
| General subdivision |
History |
| Chronological subdivision |
20th century. |
| 9 (RLIN) |
148152 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Television programs |
| Geographic subdivision |
United States |
| General subdivision |
History |
| Chronological subdivision |
20th century. |
| 9 (RLIN) |
148153 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Cambridge essential histories. |
| 9 (RLIN) |
148154 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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| a |
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| b |
02-07-11 |
| c |
02-07-11 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
audmc |
| Operator's initials, OID (RLIN) |
02-07-11 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
enk |
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0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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0 |
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5019044 |
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0 |
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audmc |
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95.38 |
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1 |
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0 |
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i12266346 |
| z |
02-07-11 |