| 000 -LEADER | |
|---|---|
| fixed length control field | 02297cam a2200397 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 31880 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127172458.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100816s2010 ii a b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010034410 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132105220 (pbk.) : |
| Terms of availability | 25.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8132105222 (pbk.) : |
| Terms of availability | 25.95 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1255 |
| Item number | .S37 2010 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.1255 .S37 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sarin, Sharad. |
| 9 (RLIN) | 151082 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management for B2B markets : |
| Remainder of title | a road map for organizational transformation / |
| Statement of responsibility, etc | Sharad Sarin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Response Books ; |
| Place of publication, distribution, etc | Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc | Sage Publications, |
| Date of publication, distribution, etc | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 262 p. : |
| Other physical details | ill. ; |
| Dimensions | 22 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Thinking about B2B brands -- Brands and B2B markets : putting things in perspective -- Organizational buying and role of brands : the Indian perspective -- Brand management and B2B marketers : a deeper probe -- Creating corporate brands: the key asset of any B2B brand -- Brand TATA : leadership with trust -- Brand L&T : nation building to building nations -- Brand Infosys : excellence in never-ending symphonic marathon -- Brand communications -- Managing marketing communications for B2B markets -- Websites and B2B brands : a low-cost goldmine lying unexplored -- Holistic brand management -- Holistic brand management : six cases of B2B brands -- The future challenges -- Beyond exports : creating Iindian global brands--reality and possibilities -- Rekindling their aspiration through the idea of brands -- Reflections and afterthoughts. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 9 (RLIN) | 151083 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Management. |
| 9 (RLIN) | 151084 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management. |
| 9 (RLIN) | 151086 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| Geographic subdivision | India. |
| 9 (RLIN) | 151089 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Management |
| Geographic subdivision | India. |
| 9 (RLIN) | 151091 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management |
| Geographic subdivision | India. |
| 9 (RLIN) | 151093 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P25.95usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 03-27-11 |
| c | 03-22-11 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 03-27-11 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | ii |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5044926 |
| j | 0 |
| l | audmc |
| o | - |
| p | 95.23 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i1227740x |
| z | 03-22-11 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2011-03-22 | 95.23 | HF 5415.1255 .S37 2010 | 5044926 | 2019-05-24 | 95.23 | 2015-07-25 | Books |