| 000 -LEADER | |
|---|---|
| fixed length control field | 02517cam a22004214a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 32370 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127172611.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060504s2007 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2006046467 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781400064281 : |
| Terms of availability | 26.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1400064287 : |
| Terms of availability | 26.00 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM1033 |
| Item number | .H43 2007 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HM 1033 .H43 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Heath, Chip. |
| 9 (RLIN) | 17045 |
| 245 10 - TITLE STATEMENT | |
| Title | Made to stick : |
| Remainder of title | why some ideas survive and others die / |
| Statement of responsibility, etc | Chip Heath & Dan Heath. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Random House, |
| Date of publication, distribution, etc | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 291 p. ; |
| Dimensions | 22 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [259]-276) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social psychology. |
| 9 (RLIN) | 154664 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Contagion (Social psychology) |
| 9 (RLIN) | 72483 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Context effects (Psychology) |
| 9 (RLIN) | 72484 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Heath, Dan, |
| Dates associated with a name | 1973- |
| 9 (RLIN) | 17045 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P26.00usd |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p24.95 |
| -- | 05-23-2007 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 05-20-15 |
| c | 04-28-11 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 04-28-11 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | nyu |
| -- | 0 |
| 935 ## - | |
| -- | PO20127 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 694216 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 91.69 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 1 |
| v | 4 |
| w | 1 |
| x | 0 |
| y | i10238773 |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 91.69 | 2 | 6 | HM 1033 .H43 2007 | 694216 | 2023-11-09 | 2016-01-31 | 91.69 | 2015-07-25 | Books |