| 000 -LEADER | |
|---|---|
| fixed length control field | 01801pam a2200409 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 32665 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127172656.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100831s2011 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010036704 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749462505 : |
| Terms of availability | 29.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749462507 : |
| Terms of availability | 29.95 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.332.Y66 |
| Item number | B47 2011 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.332 .Y66 B47 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bergh, Joeri van den, |
| Dates associated with a name | 1971- |
| 9 (RLIN) | 140054 |
| 245 10 - TITLE STATEMENT | |
| Title | How cool brands stay hot : |
| Remainder of title | branding to generation Y / |
| Statement of responsibility, etc | Joeri Van den Bergh and Mattias Behrer ; foreword by Gert Kerkstoel. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London ; |
| -- | Philadelphia : |
| Name of publisher, distributor, etc | Kogan Page, |
| Date of publication, distribution, etc | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 249 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [223]-242) and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. But what drives them and how do you develop the right brand strategies to reach this critical generation? This title reveals what drives Generation Y. It provides insights into the consumer psychology and behaviour of 'the Millennials'. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Young consumers. |
| 9 (RLIN) | 156990 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Young adult consumers. |
| 9 (RLIN) | 156991 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Generation Y. |
| 9 (RLIN) | 156992 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Target marketing. |
| 9 (RLIN) | 36584 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management. |
| 9 (RLIN) | 156993 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior. |
| 9 (RLIN) | 156995 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Behrer, Mattias. |
| 9 (RLIN) | 156996 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P29.95usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 05-29-11 |
| c | 05-15-11 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 05-15-11 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | enk |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5022192 |
| j | 0 |
| l | audmc |
| o | - |
| p | 110.07 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 1 |
| v | 0 |
| w | 1 |
| x | 0 |
| y | i12288317 |
| z | 05-15-11 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2011-05-15 | 110.07 | 4 | 1 | HF 5415.332 .Y66 B47 2011 | 5022192 | 2025-03-28 | 2025-02-14 | 110.07 | 2015-07-25 | Books |