| 000 -LEADER | |
|---|---|
| fixed length control field | 02041nam a22003855 4500 |
| 001 - CONTROL NUMBER | |
| control field | 33536 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127172854.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111002s2011 xx eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781563678981 (pbk.) : |
| Terms of availability | 104.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1563678985 (pbk.) : |
| Terms of availability | 104.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Baker & Taylor |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF6161.C44 |
| Item number | D53 2011 |
| 069 ## - | |
| -- | 09763214 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 6161 .C44 D53 2011 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Diamond, Jay. |
| 9 (RLIN) | 96952 |
| 245 10 - TITLE STATEMENT | |
| Title | Retail advertising and promotion / |
| Statement of responsibility, etc | Jay Diamond. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Fairchild Books & Visuals, |
| Date of publication, distribution, etc | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 430 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to advertising. The impact of advertising on the retail industry -- Ethics and social responsibility in today's advertising arena -- Planning the advertising program. Pre-planning : researching the target markets -- Targeting the multicultural markets -- Planning and budgeting strategies -- In-house and external resources for retail advertising development -- The advertising media. Newspapers -- Magazines -- Television and radio -- Direct marketing : the internet, social networking, and direct mail -- Outdoor advertising -- Creating the advertising. Print media -- Broadcast media -- Promotional tools used by retailers. Special events -- Visual merchandising -- Public relations : promoting and advancing the retailer's image -- Putting it together. Dovetailing the advertising and promotional tools. |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Fashion merchandising. |
| 9 (RLIN) | 96955 |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Clothing trade. |
| 9 (RLIN) | 96959 |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion. |
| 9 (RLIN) | 96963 |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Fashion. |
| 9 (RLIN) | 96964 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P104.00usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 10-11-11 |
| c | 10-06-11 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 10-06-11 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | xx |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5035605 |
| j | 0 |
| l | audmc |
| o | - |
| p | 381.68 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 1 |
| v | 2 |
| w | 1 |
| x | 0 |
| y | i13079293 |
| z | 10-06-11 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2011-10-06 | 381.68 | 1 | 2 | HF 6161 .C44 D53 2011 | 5035605 | 2023-11-07 | 381.68 | 2015-07-25 | Books |