| 000 -LEADER | |
|---|---|
| fixed length control field | 02005cam a22003854a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 33765 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127172931.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101117s2012 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010046629 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073526157 (pbk.) : |
| Terms of availability | 141.65 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0073526150 (pbk.) : |
| Terms of availability | 141.65 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P90 |
| Item number | .B284 2012 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | P 90 .B284 2012 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | P 90 .B284 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baran, Stanley J. |
| 9 (RLIN) | 99899 |
| 245 10 - TITLE STATEMENT | |
| Title | Introduction to mass communication : |
| Remainder of title | media, literacy, and culture / |
| Statement of responsibility, etc | Stanley J. Baran. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 449 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART 1. Laying the groundwork. Chapter 1. Mass communication, culture, and media literacy -- Chapter 2. Convergence and the reshaping of mass media. PART II. Media, media industries, and media audiences. Chapter 3. Books -- Chapter 4. Newspapers -- Chapter 5. Magazines -- Chapter 6. Film -- Chapter 7. Radio, recording and popular music -- Chapter 8. Television, cable, and mobile video -- Chapter 9.Video games -- Chapter 10.The Internet and the world wide web. PART III. Supporting Industries. Chapter 11. Public relations -- Chapter 12. Advertising. PART IV. Mass-mediated culture in the information age. Chapter 13. Theories and effects of mass communication -- Chapter 14. Media freedom, regulation, and ethics -- Chapter 15. Global media. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media. |
| 9 (RLIN) | 99901 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media and culture. |
| 9 (RLIN) | 99904 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Media literacy. |
| 9 (RLIN) | 99905 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P141.65usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 10-19-11 |
| c | 10-17-11 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 10-17-11 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | nyu |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5040528 |
| j | 0 |
| l | audmc |
| o | - |
| p | 519.70 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i13081871 |
| z | 10-17-11 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2011-10-17 | 519.70 | 2 | P 90 .B284 2012 | 5040528 | 2023-11-20 | 2022-02-01 | 519.70 | 2015-07-25 | Books |