| 000 -LEADER | |
|---|---|
| fixed length control field | 02225nam a2200373 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 33883 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127172951.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081209s2009 sw a e 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9782940373826 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 2940373825 (pbk.) |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | NC997 |
| Item number | .A43 2009 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | NC 997 .A43 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ambrose, Gavin. |
| 9 (RLIN) | 101470 |
| 245 14 - TITLE STATEMENT | |
| Title | The fundamentals of graphic design / |
| Statement of responsibility, etc | Gavin Ambrose + Paul Harris. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Lausanne, Switzerland : |
| Name of publisher, distributor, etc | AVA, |
| Date of publication, distribution, etc | c2009, 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 192 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 23 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 490 1# - SERIES STATEMENT | |
| Series statement | AVA Academia, the environment of learning. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch.1. Graphic design as a discipline -- What is graphic design? -- What is a graphic designer? -- Group structures and working methods -- Graphic design today -- Ch.2. Influences and creative elements -- Graphic design: art or craft? -- Industrialisation -- Technology -- Typography -- Consumerism -- Identity and branding -- Social responsibility -- Modernism and postmodernism -- Nostalgia and rhetoric -- Semiotics -- Vernacular -- Ch.3. The graphic design process -- The brief -- Articulating design -- Sources of inspiration -- Design as problem solving -- Creative thinking -- Wit and humour -- Layers of meaning -- Development and experimentation -- Art direction -- Prototyping -- Commissioning art -- Ch.4. Delivering the message -- Print -- Direct mail -- Information design -- Packaging -- Screen design -- Environmental design -- Ch.5. Procuring work -- Self-promotion -- Portfolios -- Ch.6. The production process -- Basic tools -- Specialist colour -- File formats -- Print finishing -- Appendix -- Glossary. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Graphic arts. |
| 9 (RLIN) | 101474 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Design. |
| 9 (RLIN) | 101477 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Commercial art. |
| 9 (RLIN) | 101481 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Harris, Paul |
| Fuller form of name | (Paul Arthur), |
| Dates associated with a name | 1971- |
| 9 (RLIN) | 101484 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | AVA academia. |
| 9 (RLIN) | 1190 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 11-24-11 |
| c | 11-22-11 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 11-22-11 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | sw |
| -- | 4 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5038069 |
| j | 0 |
| l | audmc |
| o | - |
| p | 199.00 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i13083491 |
| z | 11-22-11 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2011-11-22 | 199.00 | NC 997 .A43 2009 | 5038069 | 2023-11-17 | 199.00 | 2015-07-25 | Books |