| 000 -LEADER | |
|---|---|
| fixed length control field | 02029cam a2200349 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 34334 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127173103.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090720s2010 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2009029945 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780205595822 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0205595820 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | COMM101 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | QA 76.76 .I59 D46 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dennis, Everette E. |
| 9 (RLIN) | 4247 |
| 245 10 - TITLE STATEMENT | |
| Title | Understanding media in the digital age : |
| Remainder of title | connections for communication, society, and culture / |
| Statement of responsibility, etc | Everette E. Dennis, Melvin L. DeFleur. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Allyn & Bacon, |
| Date of publication, distribution, etc | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 411 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 28 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding communication concepts in the internet age -- Navigating change: the rise of digital and global media -- Books: the first and most respected mass medium -- Newspapers and news media: delivering information to society -- Magazines: voices for many interests -- Motion pictures: the great entertainer -- Radio: the resilient medium -- Television: the most influential medium -- News, journalism and public affairs -- Popular culture: entertainment, sports and music -- Advertising: using media in the marketplace -- Public relations: influencing beliefs, attitudes and actions -- Social forces: economics, technology and policy -- Media effects: the processes and influences of mass communication -- Ethics: assessing the content and behavior of the media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Digital media. |
| 9 (RLIN) | 4248 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Digital communication. |
| 9 (RLIN) | 4249 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | DeFleur, Melvin L. |
| Fuller form of name | (Melvin Lawrence), |
| Dates associated with a name | 1923- |
| 9 (RLIN) | 4250 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | 34334 |
| b | 02-26-15 |
| c | 01-09-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5054745 |
| j | 0 |
| l | work |
| o | - |
| p | 0.00 |
| q | - |
| r | - |
| s | - |
| t | 40 |
| u | 1 |
| v | 0 |
| w | 15 |
| x | 0 |
| y | i13089936 |
| z | 01-09-12 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5068106 |
| j | 0 |
| l | audmc |
| o | - |
| p | 0.00 |
| q | - |
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| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 2 |
| x | 0 |
| y | i13109583 |
| z | 07-04-12 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 01-09-12 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2012-07-04 | 0.00 | 2 | QA 76.76 .I59 D46 2010 | 5068106 | 2023-12-01 | 0.00 | 2015-07-25 | Books |