MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03924cam a22004938a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
35249 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241127173333.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110617s2011 nju b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2011026195 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119993643 : |
| Terms of availability |
65.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1119993644 : |
| Terms of availability |
65.00 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD38.7 |
| Item number |
.H44 2011 |
| 069 ## - |
|---|
| -- |
09027820 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD 38.7 .H44 2011 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD 38.7 .H44 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hedin, Hans. |
| 9 (RLIN) |
118618 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The handbook of market intelligence : |
| Remainder of title |
global best practice in turning market data into actionable insights / |
| Statement of responsibility, etc |
Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, N.J. : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 244 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content Type Term |
text |
| Content Type Code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media Type Term |
unmediated |
| Media Type Code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier Type Term |
volume |
| Carrier Type Code |
nc |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Market intelligence : drivers and benefits -- Market intelligence in global organization : survey findings in 2011 -- Key success factors of world class market intelligence -- Intelligence scope : determining the purpose, target groups, and focus areas on an intelligence program -- Intelligence process : turning random data into meaningful insight -- Intelligence deliverables : building a high-impact market intelligence product portfolio -- Intelligence tools : collecting, storing, and communicating intelligence -- Intelligence organization : the people and resources that generate the impact -- Intelligence culture : engaging the organization in market intelligence -- Market intelligence for current awareness across the organization -- Market intelligence for strategic planning -- Market intelligence for marketing, sales, and account management -- Market intelligence for innovation and product life cycle management -- Market intelligence for supply change management -- Implementing market intelligence programs -- How to develop an existing market intelligence program for greater impact -- Trends in market intelligence towards 2015. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing competitor intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"-- |
| -- |
Provided by publisher. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"This text is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"-- |
| -- |
Provided by publisher. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business intelligence. |
| 9 (RLIN) |
118622 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Market research. |
| 9 (RLIN) |
118624 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business intelligence |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
118626 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Market research |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
118627 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Marketing / General. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
118628 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hirvensalo, Irmeli. |
| 9 (RLIN) |
118629 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Vaarnas, Markko. |
| 9 (RLIN) |
118630 |
| 852 1# - LOCATION/CALL NUMBER |
|---|
| -- |
P65.00usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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04-02-12 |
| c |
04-02-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
audmc |
| Operator's initials, OID (RLIN) |
04-02-12 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
nju |
| -- |
4 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
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0 |
| i |
5094890 |
| j |
0 |
| l |
audmc |
| o |
- |
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239.00 |
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i13101213 |
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04-02-12 |