| 000 -LEADER | |
|---|---|
| fixed length control field | 02004cam a2200421Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 35393 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127173358.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110822s2012 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780230301313 : |
| Terms of availability | 42.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0230301312 : |
| Terms of availability | 42.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780230301313 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0230301312 (hbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn769807865 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | ucoclc769807865 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLE |
| Transcribing agency | NLE |
| Modifying agency | CDX |
| -- | BDX |
| -- | YBM |
| -- | XII |
| -- | NhCcYBP |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1263 |
| Item number | .P66 2012 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.1263 .P66 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Plötner, Olaf. |
| 9 (RLIN) | 120111 |
| 245 10 - TITLE STATEMENT | |
| Title | Counter strategies in global markets / |
| Statement of responsibility, etc | Olaf Ploetner. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Basingstoke ; |
| -- | New York : |
| Name of publisher, distributor, etc | Palgrave Macmillan, |
| Date of publication, distribution, etc | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 170 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 161-166) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The new competition -- On war and strategies -- No-frills technology -- Complex service solutions -- Perspectives. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Industrial marketing |
| Geographic subdivision | Developing countries. |
| 9 (RLIN) | 120113 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Industrial marketing |
| Geographic subdivision | Developing countries |
| Form subdivision | Case studies. |
| 9 (RLIN) | 120115 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P42.00usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 04-22-12 |
| c | 04-22-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 04-22-12 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | enk |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5062834 |
| j | 0 |
| l | audmc |
| o | - |
| p | 154.00 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i13102953 |
| z | 04-22-12 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2012-04-22 | 154.00 | HF 5415.1263 .P66 2012 | 5062834 | 2023-11-08 | 154.00 | 2015-07-25 | Books |