Normal view MARC view

All business is local : (Record no. 35530)

MARC details
000 -LEADER
fixed length control field 01534cam a22003854a 4500
001 - CONTROL NUMBER
control field 35530
003 - CONTROL NUMBER IDENTIFIER
control field AE-DuAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241127173422.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110830s2012 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011036149
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781591844655 :
Terms of availability 25.95
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1591844657 :
Terms of availability 25.95
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .Q45 2012
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF 5415.126 5 Q45 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Quelch, John A.
9 (RLIN) 121502
245 10 - TITLE STATEMENT
Title All business is local :
Remainder of title why place matters more than ever in a global, virtual world /
Statement of responsibility, etc John A. Quelch and Katherine E. Jocz.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Portfolio/Penguin,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent 248 p. :
Other physical details ill. ;
Dimensions 22 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content Type Term text
Content Type Code txt
337 ## - MEDIA TYPE
Source rdamedia
Media Type Term unmediated
Media Type Code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier Type Term volume
Carrier Type Code nc
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction: the persistence of place -- Managing psychological place -- Managing physical place -- Managing virtual place -- Marketing geographic place -- Marketing locally and globally -- Conclusion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
9 (RLIN) 121503
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 121504
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 121505
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Globalization.
9 (RLIN) 121507
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jocz, Katherine E.
9 (RLIN) 121509
852 1# - LOCATION/CALL NUMBER
-- P25.95usd
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a
b 05-08-12
c 05-07-12
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- audmc
Operator's initials, OID (RLIN) 05-07-12
Cataloger's initials, CIN (RLIN) m
First Date, FD (RLIN) a
-- -
-- eng
-- nyu
-- 0
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
g 0
i 5064547
j 0
l audmc
o -
p 95.37
q -
r -
s -
t 1
u 0
v 0
w 0
x 0
y i13104937
z 05-07-12
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
  Library of Congress Classification     American University in Dubai American University in Dubai Main Collection 2012-05-07 95.37 1 HF 5415.126 5 Q45 2012 5064547 2023-11-08 2017-02-19 95.37 2015-07-25 Books
  • Monday - Friday
  • 8:00 AM - 5:00 PM
  • Saturday - Sunday
  • Closed
  • Phone: +971 431 83183
  • Email: Library@aud.edu
  • Address: Sheikh Zayed Road -- P.O. Box 28282, Dubai, AE
  • Map & Directions