| 000 -LEADER | |
|---|---|
| fixed length control field | 01835cam a2200397Ma 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn732792162 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127173515.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110607s2011 enk 000 0 eng d |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 015820062 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781907722356 (pbk.) : |
| Terms of availability | 22.65 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1907722351 (pbk.) : |
| Terms of availability | 22.65 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)732792162 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLE |
| Transcribing agency | NLE |
| Modifying agency | YBM |
| -- | LND |
| -- | UKMGB |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | TSAA |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF6146.I58 |
| Item number | T29 2011 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 6146 .I58 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | T29 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Taylor, David. |
| 9 (RLIN) | 124908 |
| 245 10 - TITLE STATEMENT | |
| Title | Fusion : |
| Remainder of title | the new way of marketing / |
| Statement of responsibility, etc | David Taylor & David Miles. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Ecademy Press, |
| Date of publication, distribution, etc | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 181 p. ; |
| Dimensions | 22 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The world has changed -- Ensure your website is your marketing strategy -- Social media has a powerful role to play -- Reach a potentially vast audience for virtually no extra cost -- Reduce spending on out-of-date marketing activities -- Define who you are as an organisation -- Crete a comprehensive online marketing strategy -- Make sure your website is up to the job -- Driving traffic to your website with AdWords -- Build your brand through face-to-face marketing -- Create a social media culture -- Next steps. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet advertising. |
| 9 (RLIN) | 124909 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 9 (RLIN) | 124911 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Online social networks |
| General subdivision | Economic aspects. |
| 9 (RLIN) | 124913 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Information society |
| General subdivision | Economic aspects. |
| 9 (RLIN) | 124916 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Web sites |
| General subdivision | Marketing. |
| 9 (RLIN) | 124918 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Miles, David. |
| 9 (RLIN) | 124920 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 05-27-12 |
| c | 05-27-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 05-27-12 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | enk |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5091802 |
| j | 0 |
| l | audmc |
| o | - |
| p | 84.00 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i13107380 |
| z | 05-23-12 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2012-05-23 | 84.00 | HF 6146 .I58 | 5091802 | 2023-11-07 | 84.00 | 2015-07-25 | Books |