Normal view MARC view

Design and science : (Record no. 35877)

MARC details
000 -LEADER
fixed length control field 04923cam a2200601 a 4500
001 - CONTROL NUMBER
control field ocn122283840
003 - CONTROL NUMBER IDENTIFIER
control field AE-DuAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241127173517.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070305s2007 enka b 001 0beng c
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007927789
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA724455
Source bnb
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA724455
Source dnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 013704639
Source Uk
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 101479434
Source DNLM
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0853319685 (hbk.) :
Terms of availability 80.00
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780853319689 (hbk.) :
Terms of availability 80.00
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number NK1412.B87
Item number R46 2007
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number NC999.4.B87
Item number R46 2007
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) NC 999.4 .B87
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) R46 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Remington, R. Roger.
9 (RLIN) 4510
245 10 - TITLE STATEMENT
Title Design and science :
Remainder of title the life and work of Will Burtin /
Statement of responsibility, etc R. Roger Remington and Robert S.P. Fripp.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Aldershot, England ;
-- Burlington, VT :
Name of publisher, distributor, etc Lund Humphries,
Date of publication, distribution, etc 2007.
300 ## - PHYSICAL DESCRIPTION
Extent 160 p. :
Other physical details ill. (some col.) ;
Dimensions 26 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content Type Term text
Content Type Code txt
337 ## - MEDIA TYPE
Source rdamedia
Media Type Term unmediated
Media Type Code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier Type Term volume
Carrier Type Code nc
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 157-158) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Launching a career: the German years -- Fortunate: from "flex O prop" to gunnery manuals -- Fathering corporate identity -- "Integration" anticipates multimedia -- Scientific visualization: from virtual to real -- Kalamazoo wows Germany; Helvetica finds New York -- The Burtin Brain -- Change, moving on, and the Union Carbide Atom -- Metabolism takes physical form: achieving creative control -- Making science visual -- The Vision conferences -- Design explains genetics -- Defense of life -- and then an end.
520 ## - SUMMARY, ETC.
Summary, etc It has been said that Will Burtin (1908-1972) was to graphic design what Albert Einstein was to physics. Burtin pioneered important contributions to international typography and visual design. He is best known as the world leader in using design to interpret science; as a proponent of 'clean', uncluttered sans-serif typography; and for his large-scale three-dimensional models, which carried the craft and the art of display to new heights. His walk-through models included a human blood cell (1958) and brain functions (1960). His major achievement, his clarity and ingenuity with models and graphics' made complex information easy to assimilate. Early success in his native Germany brought Burtin unwelcome attentions from Nazi leaders courting his services. He fled with his Jewish wife to the United States. Within months he won the prestigious contract to create the Federal Works Agency exhibit for the 1939 New York World's Fair. The wartime Office of Strategic Services drafted Burtin to create Air Force gunnery manuals, cutting recruits' training from six months to six weeks. In 1945, with the U.S. still at war, Fortune magazine lobbied to extract Burtin from the Army in order to appoint him Art Director. By the late 1950s he was designing the walk-through exhibits for which he is renowned. The first monograph on Burtin, Design and Science illustrates his leadership in five fields: using graphics to visualize science and information (pre-war); corporate identity (from the mid-1940s); multimedia (which he called 'Integration', from 1948); large-scale scientific visualization in 3-D (from 1958, foreshadowing computer-assisted virtual environments, i.e. CAVE-space); and, with others, promoting Helvetica in North America. Illustrations of Burtin's work that have never before been published make this invaluable book essential reading for design professionals and all those interested in design, visualization, imaging and information technology.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Burtin, Will,
Dates associated with a name 1908-1972.
9 (RLIN) 125002
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Graphic design (Typography)
Geographic subdivision United States
General subdivision History
Chronological subdivision 20th century.
9 (RLIN) 125004
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Graphic design (Typography)
Geographic subdivision Germany
General subdivision History
Chronological subdivision 20th century.
9 (RLIN) 125006
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Designers
Geographic subdivision United States
Form subdivision Biography.
9 (RLIN) 125009
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Designers
Geographic subdivision Germany
Form subdivision Biography.
9 (RLIN) 125011
600 12 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Burtin, Will,
Dates associated with a name 1908-1972.
9 (RLIN) 125002
650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Science
Geographic subdivision Germany
Form subdivision Biography.
9 (RLIN) 125013
650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Science
Geographic subdivision United States
Form subdivision Biography.
9 (RLIN) 125015
650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Art
Geographic subdivision Germany
Form subdivision Biography.
9 (RLIN) 125016
650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Art
Geographic subdivision United States
Form subdivision Biography.
9 (RLIN) 125017
650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element History, 20th Century
Geographic subdivision Germany
Form subdivision Biography.
9 (RLIN) 125018
650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element History, 20th Century
Geographic subdivision United States
Form subdivision Biography.
9 (RLIN) 125019
600 14 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Burtin
General subdivision Will
-- 1908-
9 (RLIN) 125020
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Graphic design (Typography)
Geographic subdivision United States
General subdivision History
-- 20th century.
9 (RLIN) 125021
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Graphic design (Typography)
General subdivision Germany
-- History
-- 20th century.
9 (RLIN) 125023
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Designers
Geographic subdivision United States
General subdivision Biography.
9 (RLIN) 125025
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Designers
General subdivision Germany
-- Biography.
9 (RLIN) 125027
600 17 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Burtin, Will.
Source of heading or term swd
9 (RLIN) 125029
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fripp, Robert S. P.
9 (RLIN) 125030
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a
b 05-27-12
c 05-27-12
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- audmc
Operator's initials, OID (RLIN) 05-27-12
Cataloger's initials, CIN (RLIN) m
First Date, FD (RLIN) a
-- -
-- eng
-- enk
-- 0
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
g 0
i 5091839
j 0
l audmc
o -
p 294.00
q -
r -
s -
t 1
u 0
v 0
w 0
x 0
y i13108074
z 05-23-12
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
  Library of Congress Classification     American University in Dubai American University in Dubai Main Collection 2012-05-23 294.00   NC 999.4 .B87 5091839 2023-11-17 294.00 2015-07-25 Books
  • Monday - Friday
  • 8:00 AM - 5:00 PM
  • Saturday - Sunday
  • Closed
  • Phone: +971 431 83183
  • Email: Library@aud.edu
  • Address: Sheikh Zayed Road -- P.O. Box 28282, Dubai, AE
  • Map & Directions