| 000 -LEADER | |
|---|---|
| fixed length control field | 01684cam a22004338a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn548616699 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127173523.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100603s2010 sz a b 001 0 eng |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB071362 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 015573360 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9782940411337 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 2940411336 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)548616699 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AA |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .S524 2010 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.1265 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .S524 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sheehan, Brian, |
| Titles and other words associated with a name | Associate Professor. |
| 9 (RLIN) | 125395 |
| 245 10 - TITLE STATEMENT | |
| Title | Online marketing / |
| Statement of responsibility, etc | Brian Sheehan. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | Basics marketing 02: |
| Remainder of title | Online marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Lausanne ; |
| -- | Worthing : |
| Name of publisher, distributor, etc | AVA Academia, |
| Date of publication, distribution, etc | c2010. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 201009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 183, [1] p. : |
| Other physical details | col. ill. ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 490 1# - SERIES STATEMENT | |
| Series statement | Basics marketing ; |
| Volume number/sequential designation | 02 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [184]) and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Explains the concepts of online marketing, features the trends that will inspire new ideas in the future, and profiles some of the companies and individuals who developed innovative ideas that changed the field. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 9 (RLIN) | 125396 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| Form subdivision | Case studies. |
| 9 (RLIN) | 125397 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| Source of heading or term | sears |
| 9 (RLIN) | 125396 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| General subdivision | Case studies. |
| 9 (RLIN) | 125398 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Basics marketing ; |
| Volume number/sequential designation | 02. |
| 9 (RLIN) | 125399 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 05-30-12 |
| c | 05-30-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 05-30-12 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | sz |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5068473 |
| j | 0 |
| l | audmc |
| o | - |
| p | 159.00 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i13108797 |
| z | 05-30-12 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2012-05-30 | 159.00 | 1 | 3 | HF 5415.1265 | 5068473 | 2022-04-28 | 2017-11-02 | 2017-11-02 | 159.00 | 2015-07-25 | Books |