| 000 -LEADER | |
|---|---|
| fixed length control field | 04307nam a2200373 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 36019 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127173538.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080405s2008 si a b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008297650 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470822319 : |
| Terms of availability | 38.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470822317 : |
| Terms of availability | 38.00 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .W47 2008 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.126 5 W47 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wertime, Kent. |
| 9 (RLIN) | 126468 |
| 245 10 - TITLE STATEMENT | |
| Title | DigiMarketing : |
| Remainder of title | the essential guide to new media & digital marketing / |
| Statement of responsibility, etc | Kent Wertime and Ian Fenwick. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Singapore ; |
| -- | Hoboken, NJ : |
| Name of publisher, distributor, etc | John Wiley & Sons (Asia), |
| Date of publication, distribution, etc | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 406 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction: The Rush to Keep Up -- Section 1: The New World of Media and Marketing -- Chapter 1: Old Media, New Media, and Future Media -- Media proliferation -- New Media traits -- Old media is becoming "new media" -- Low barriers to entry everyone s in the media business -- Web 2.0 -- Multi platform, multi screen world -- Not just e commerce digital marketing, digital influence -- Business crossing borders every day -- Chapter 2: Digital Ecosystem and Marketing A Framework -- Digital marketing as 21st direct marketing -- More than the Internet digital permeates everything -- An organizing principle for dealing with the digital ecosystem -- Dealing with variations of technology across different markets and geographies -- Section 2: Digital Options -- Chapter 3: Web Basics The Starting Point -- Websites, Microsites, and Splash Pages -- Static and Dynamically Generated Sites -- E Commerce or not to E Commerce -- Key Lessons from 10 years of the Internet -- The social evolution of the web tagging, folksonomy -- Chapter 4: Consumers in Control Consumer Generated Content -- Consumers taking control the consumer as the "programmer" (Tivo, RSS, time shifting) -- Consumers as creators user generated content in multiple forms (webcasting, podcasting) -- Consumers as brand advocates and critics the need to consider digital advocacy in an era of instant information and viral messaging -- Peers the new source of influence and authority -- Chapter 5: Paid Internet Media -- The basics of digital media planning and buying -- Digital media options: Banners, buttons, interstitials, and portals -- A basic introduction to ad serving -- Chapter 6: Other Forms of Internet Media -- The basics of non paid media how it works -- More digital media options: affiliate marketing, sponsorships, content deals -- Chapter 7: Search -- The rise of search why it s so important -- Bots and Web Crawlers what they are, how they work -- SEO and SEM what s the difference -- The future mobile search -- Chapter 8: E mail, Viral Marketing, and the Desktop -- E mail basics -- Viral marketing practices -- Widgets -- RSS -- Chapter 9: Mobile Platforms -- 3G -- I mode -- QR codes -- Digital Media Broadcasting (DMB) -- Chapter 10: In Store Digital -- Digital Point of Sale -- Digital Networks -- RFID -- Chapter 11: In Market Technologies -- Bluetooth -- Digital Signage -- Office Buildings and Taxis -- Chapter 12: The TV Revolution -- IPTV -- Digital TV and convergence -- Broadband -- Tivo and other personal video recorders -- Chapter 13: Games the New Hollywood -- Console and Network Games -- Hand held games -- In game advertising and marketing -- The rise of virtual worlds and how to use them -- Section 3: Planning for Digital Success -- Chapter 14: Understanding the Digital Consumer -- Targeting in an age of one -- It s a social thing cut and paste society, mash ups, the age of participation -- Rules of the road: opt in vs. spam -- Dealing with data privacy and the issue of consumer intru. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 9 (RLIN) | 126469 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social media |
| General subdivision | Marketing. |
| 9 (RLIN) | 126472 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning. |
| 9 (RLIN) | 126475 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fenwick, Ian, |
| Dates associated with a name | 1949- |
| 9 (RLIN) | 126476 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P38.00usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 07-10-12 |
| c | 07-05-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 07-05-12 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | si |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5093285 |
| j | 0 |
| l | audmc |
| o | - |
| p | 139.65 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i13110482 |
| z | 07-05-12 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2012-07-05 | 139.65 | 1 | 1 | HF 5415.126 5 W47 2008 | 5093285 | 2023-11-08 | 2018-11-01 | 139.65 | 2015-07-25 | Books |