| 000 -LEADER | |
|---|---|
| fixed length control field | 02933cam a2200397 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 36304 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127173630.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120203s2012 mdu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012004484 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780739173268 : |
| Terms of availability | 80.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 073917326X : |
| Terms of availability | 80.00 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5822 |
| Item number | .U86 2012 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5822 .U86 2012 |
| 245 00 - TITLE STATEMENT | |
| Title | Utopian images and narratives in advertising : |
| Remainder of title | dreams for sale / |
| Statement of responsibility, etc | edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Lanham, Md. : |
| Name of publisher, distributor, etc | Lexington Books, |
| Date of publication, distribution, etc | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 290 p. ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Introduction: Probing Madison Avenue's Utopian Images and Narratives / by Luigi Manca, Alessandra Manca, and Gail W. Pieper 2. The Portrayal of Utopian Spaces in Magazine Advertisements / by Luigi Manca and Alessandra Manca 3. Water, the All-Purpose Utopia / by John Kloos 4. Women and Children in a Fragile Paradise / by Jean-Marie Kauth 5. Welcome (Back) to the Brotherhood: Nostalgia, Masculinity, and the Selling of the Mitchum Man / by Zubair S. Amir 6. Absolute Utopia: Advertising the American Dream "In an Absolut World" / by Kathryn Kiick 7. Utopia on the Common Ground: Norman Rockwell's Breaking Home Ties / by William Scarlato 8. Utopian Images and Gender in Web-Based Advertisements: A View from the Starting Line / by Chris Birks 9. Jungian Archetypes in Advertising Imagery / by Margaret Salyer 10. Selling the Good Old Days: Images of Community Life in Contemporary American Advertising / by Jonathan F. Lewis and Paul A. Catterson 11. Masculine and Feminine Images in Italian Magazine Advertising / by Maria Lucia Piga, translated / by Dolores Sorci-Bradley 12. Black Face-White Utopia: Images of African-Americans in Advertising / by Vincent Gaddis 13. Utopian Scenarios in Hispanic Advertisements: People en Espanol / by Joaquin Montero 14. Advertising, Neoliberalism, and the Financial Collapse of 2008 / by Robert L. Craig 15. Living in Worlds We'd Like to Live In: Capitalist Utopias in an Age of Counterfactuality / by Ed McLuskie 16. The Four Women of the Apocalypse: Utopia or Dystopia? / by Marian M. MacCurdy |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Psychological aspects. |
| 9 (RLIN) | 129782 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Social aspects. |
| 9 (RLIN) | 129785 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Utopias. |
| 9 (RLIN) | 129786 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising and women. |
| 9 (RLIN) | 129788 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Manca, Luigi |
| Fuller form of name | (Luigi Daniele) |
| 9 (RLIN) | 109541 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Manca, Alessandra. |
| 9 (RLIN) | 109541 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pieper, Gail W. |
| 9 (RLIN) | 129790 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P80.00usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 07-25-12 |
| c | 07-22-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 07-22-12 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | mdu |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5070166 |
| j | 0 |
| l | audmc |
| o | - |
| p | 294.00 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i14039369 |
| z | 07-22-12 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2012-07-22 | 294.00 | HF 5822 .U86 2012 | 5070166 | 2023-11-07 | 294.00 | 2015-07-25 | Books |