| 000 -LEADER | |
|---|---|
| fixed length control field | 01193cam a2200385Ma 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn779863548 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127173657.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120228s2012 enk 001 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB223112 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 016044013 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273725855 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273725858 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | <a href="(OCoLC)779863548">(OCoLC)779863548</a> |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKMGB |
| Transcribing agency | UKMGB |
| Modifying agency | YDXCP |
| -- | BWK |
| -- | YNK |
| -- | OCLCO |
| -- | CDX |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | TSAA |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.2 |
| Item number | .M29 2012 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.2 .M29 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 9 (RLIN) | 4227 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. / |
| Remainder of edition statement | Naresh Malhotra, David Birks, Peter Wills. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow : |
| Name of publisher, distributor, etc | Financial Times/Prentice Hall, |
| Date of publication, distribution, etc | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 v. (various paging) ; |
| Dimensions | 27 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: 2007. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 9 (RLIN) | 1407 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Birks, David F. |
| 9 (RLIN) | 4228 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wills, Peter. |
| 9 (RLIN) | 4229 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | 36474 |
| b | 08-14-13 |
| c | 08-26-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 08-26-12 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | h |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2012-09-04 | 0.00 | HF 5415.2 .M29 2012 | 5060355 | 2023-11-08 | 0.00 | 2015-07-25 | Books |