| 000 -LEADER | |
|---|---|
| fixed length control field | 01856nam a2200421 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 36683 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127173723.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120504s2011 enka b 001 0 eng d |
| 019 ## - | |
| -- | 664674826 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781856697231 (pbk.) : |
| Terms of availability | 35.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1856697231 (pbk.) : |
| Terms of availability | 35.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NjBwBT |
| Transcribing agency | NjBwBT |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5439.C6 |
| Item number | P68 2011 |
| 069 ## - | |
| -- | 09230623 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5439 .C6 P68 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Posner, Harriet. |
| 9 (RLIN) | 2089 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing fashion / |
| Statement of responsibility, etc | Harriet Posner. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Laurence King, |
| Date of publication, distribution, etc | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 224 p. : |
| Other physical details | ill. (chiefly col.) ; |
| Dimensions | 26 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 490 1# - SERIES STATEMENT | |
| Series statement | Portfolio |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Structure of the fashion market -- 2. The marketing toolkit -- 3. Research and planning -- 4. Understanding the customer -- 5. Introduction to branding -- 6. Fashion promotion -- 7. Careers in fashion marketing. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 212) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Fashion merchandising. |
| 9 (RLIN) | 132920 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Clothing trade. |
| 9 (RLIN) | 132922 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Fashion. |
| 9 (RLIN) | 132923 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Portfolio (Laurence King Publishing) |
| 9 (RLIN) | 64043 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P35.00usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 09-18-12 |
| c | 09-16-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 09-16-12 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | enk |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5089851 |
| j | 0 |
| l | audmc |
| o | - |
| p | 128.60 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 2 |
| v | 0 |
| w | 2 |
| x | 0 |
| y | i14045102 |
| z | 09-16-12 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2012-09-16 | 128.60 | 3 | HF 5439 .C6 P68 2011 | 5089851 | 2023-11-08 | 2017-03-18 | 128.60 | 2015-07-25 | Books |