| 000 -LEADER | |
|---|---|
| fixed length control field | 02787cam a2200457 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 37420 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127173937.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120426s2012 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012015049 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781422187050 : |
| Terms of availability | 30.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1422187055 : |
| Terms of availability | 30.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | BTCTA |
| -- | BDX |
| -- | YDXCP |
| -- | OCLCO |
| -- | NjBwBT |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | a-cc--- |
| -- | a-ii--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HC430.C6 |
| Item number | A13 2012 |
| 069 ## - | |
| -- | 09350116 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HC 430 .C6 A13 2012 |
| 245 04 - TITLE STATEMENT | |
| Title | The 10 trillion prize : |
| Remainder of title | captivating the newly affluent in China and India / |
| Statement of responsibility, etc | Michael J. Silverstein ... [et al.]. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Ten trillion dollar prize |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Harvard Business Review Press, |
| Date of publication, distribution, etc | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 314 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Consumption in China and India : the dawn of a golden age -- The new revolutionaries : the rise of the middle classes -- The boom of the superrich : the millionaires (and billionaires) -- The next -but-one billion : the future of the left-behinds -- Finding the new consumer: the urban centers and rural communities -- The power of the purse : the new female consumers -- Food and drink : acquired tastes: cookies, wine, whiskey, and tea -- House and home: the "des res," furniture and the fridge -- Luxury : trading up in China and India : fast cars, watches, and catwalk clothes -- Digital life: Netizens, e-shoppers, and the new Internet giants -- Education : the escalator to higher-paying jobs -- Paisa vasool: how to captivate the newly affluent in China and India -- The boomerang effect: the global impact of the race for resources -- Fast forward: doing business and the accelerator mind set -- The BCG playbook: practical strategies for winning over new consumers in China and India -- A letter to the next generation : renewal and the American dream -- Worlds of difference : the regions of China and India -- Risks and the hit-the-wall scenario : how to manage volatility. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers |
| Geographic subdivision | China. |
| 9 (RLIN) | 139235 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers |
| Geographic subdivision | India. |
| 9 (RLIN) | 139236 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Affluent consumers |
| Geographic subdivision | China. |
| 9 (RLIN) | 76636 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Affluent consumers |
| Geographic subdivision | India. |
| 9 (RLIN) | 76636 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers |
| Geographic subdivision | China |
| General subdivision | Attitudes. |
| 9 (RLIN) | 139237 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers |
| Geographic subdivision | India |
| General subdivision | Attitudes. |
| 9 (RLIN) | 139238 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Silverstein, Michael J. |
| 9 (RLIN) | 18194 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P30.00usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 12-06-12 |
| c | 12-04-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 12-04-12 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | mau |
| -- | 4 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 1 |
| i | 5082867 |
| j | 0 |
| l | audmc |
| o | - |
| p | 110.00 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i1489676x |
| z | 12-04-12 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2012-12-04 | 110.00 | HC 430 .C6 A13 2012 | 5082867 | 2023-11-01 | 110.00 | 2015-07-25 | Books |