| 000 -LEADER | |
|---|---|
| fixed length control field | 01976cam a2200397 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 37716 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127174027.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120723t20122013inua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012026354 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780789749697 (pbk.) : |
| Terms of availability | 24.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0789749696 (pbk.) : |
| Terms of availability | 24.99 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | NjBwBT |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .W36 2012 |
| 069 ## - | |
| -- | 09389898 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.126 5 W36 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Waldow, D. J. |
| 9 (RLIN) | 141168 |
| 245 14 - TITLE STATEMENT | |
| Title | The Rebel's Guide to Email Marketing : |
| Remainder of title | Grow Your List, Break the Rules, and Win / |
| Statement of responsibility, etc | DJ Waldow, Jason Falls. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Indianapolis, Indiana : |
| Name of publisher, distributor, etc | QUE, |
| Date of publication, distribution, etc | [2012] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Place of production, publication, distribution, manufacture | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 265 pages : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction: email marketing is (not) dead -- The secret to email marketing : list growth -- Why list growth matters -- How to grow your list -- Let's get technical -- The anatomy of an email -- Examining an email's body parts -- The first impression -- The meat and potatoes -- The finishing touches -- Breaking the rules -- Are best practices really "best"? -- My word! : you must read this now! -- The perfect-looking email -- The best ways to grow your list -- Batman (email marketing) and Robin (social media) -- How email and social media go together -- The power of pairs -- The future of email marketing -- What's next -- Go forth and conquer -- Appendix a your prize -- Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 9 (RLIN) | 141170 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Falls, Jason. |
| 9 (RLIN) | 141171 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P24.99usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 12-23-12 |
| c | 12-20-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 12-20-12 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | inu |
| -- | 4 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 1 |
| i | 5075848 |
| j | 0 |
| l | audmc |
| o | - |
| p | 91.75 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 1 |
| v | 0 |
| w | 1 |
| x | 0 |
| y | i1490097x |
| z | 12-20-12 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2012-12-20 | 91.75 | 1 | HF 5415.126 5 W36 2012 | 5075848 | 2023-11-08 | 91.75 | 2015-07-25 | Books |