| 000 -LEADER | |
|---|---|
| fixed length control field | 02013pam a22004214a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 38079 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127174126.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020731s2002 gw a b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2002029569 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783110173406 : |
| Terms of availability | 70.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 3110173409 : |
| Terms of availability | 70.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .B3725 2002 |
| 069 ## - | |
| -- | 09455094 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5823 .B3725 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Beasley, Ron, |
| Dates associated with a name | 1945- |
| 9 (RLIN) | 143918 |
| 245 10 - TITLE STATEMENT | |
| Title | Persuasive signs : |
| Remainder of title | the semiotics of advertising / |
| Statement of responsibility, etc | by Ron Beasley, Marcel Danesi. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Berlin ; |
| -- | New York : |
| Name of publisher, distributor, etc | Mouton de Gruyter, |
| Date of publication, distribution, etc | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 193 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Approaches to applied semiotics ; |
| Volume number/sequential designation | 4 |
| 9 (RLIN) | 143919 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. I. Advertising as social discourse. A schematic history of advertising. The semiotic approach to advertising. The role of semiotics in the advertising debate. Elements of semiotic analysis -- Ch. II. Creating recognizability for the product. Creating a signification system. Creating textuality. Using multiple media. Ad campaigns -- Ch. III. Creating textuality. Textuality. Connotation. Verbal techniques. Nonverbal techniques -- Ch. IV. Advertising and culture. Market testing the product's signification system. Advertising culture. The semiotic purview. App. Exercises for classroom or personal study use. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [175]-190) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 143920 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Signs and symbols. |
| 9 (RLIN) | 143921 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Semiotics. |
| 9 (RLIN) | 143922 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Danesi, Marcel, |
| Dates associated with a name | 1946- |
| 9 (RLIN) | 356 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P70.00usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 03-07-13 |
| c | 02-28-13 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 02-28-13 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | gw |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 1 |
| i | 5143454 |
| j | 0 |
| l | audmc |
| o | - |
| p | 257.25 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 1 |
| v | 0 |
| w | 1 |
| x | 0 |
| y | i14906570 |
| z | 02-28-13 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2013-02-28 | 257.25 | 1 | HF 5823 .B3725 2002 | 5143454 | 2023-11-07 | 257.25 | 2015-07-25 | Books |