| 000 -LEADER | |
|---|---|
| fixed length control field | 02433cam a2200433 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 38122 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127174133.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120719t20132013caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012026844 |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 016182401 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781452203638 (pbk.) : |
| Terms of availability | 85.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1452203636 (pbk.) : |
| Terms of availability | 85.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Description conventions | rda |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | BTCTA |
| -- | OCLCO |
| -- | UKMGB |
| -- | YDXCP |
| -- | NjBwBT |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .A758 2013 |
| 069 ## - | |
| -- | 09455094 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5823 .A758 2013 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5823 .A758 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Altstiel, Tom. |
| 9 (RLIN) | 144240 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising creative : |
| Remainder of title | strategy, copy, design / |
| Statement of responsibility, etc | Tom Altstiel, PKA Marketing, Jean Grow, Marquette University. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Thousand Oaks, California : |
| Name of publisher, distributor, etc | SAGE Publications, |
| Date of publication, distribution, etc | [2013]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 420 pages : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 28 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Copy, design, and creativity : the nature of our business -- Strategy and branding : putting a face on a product -- Legal and ethical issues : doing the right thing -- Issues : the times they are a-changin? -- International advertising : it's a global marketplace -- Concepting : what's the big idea? -- Design : worth a thousand words -- Campaigns : synergy and integration -- Headlines and taglines : first get their attention -- Body copy : writing for readers -- Print : writing for reading -- Radio and television : interruptions that sell -- Digital : second screen, third screen and beyond -- Social marketing : creating communities that buy -- Direct response marketing : hitting the bullseye -- Beyond media : everybody out of the box -- Business-to-business : selling along the supply chain -- Survival guide : landing your first job and thriving -- Exercises -- Notes -- Appendix. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 144241 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Grow, Jean. |
| 9 (RLIN) | 55247 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P85.00usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 01-14-14 |
| c | 02-28-13 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Faculty Textbooks |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 02-28-13 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | cau |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 1 |
| i | 5142767 |
| j | 0 |
| l | audmc |
| o | - |
| p | 312.00 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 1 |
| v | 1 |
| w | 1 |
| x | 0 |
| y | i1490701x |
| z | 02-28-13 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | VCAD353 |
| g | 1 |
| i | 5102042 |
| j | 0 |
| l | work |
| o | - |
| p | 0.00 |
| q | - |
| r | - |
| s | - |
| t | 40 |
| u | 1 |
| v | 0 |
| w | 1 |
| x | 0 |
| y | i15075795 |
| z | 09-01-13 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2013-02-28 | 312.00 | 3 | 1 | HF 5823 .A758 2013 | 5142767 | 2021-05-06 | 2021-01-06 | 2021-01-06 | 312.00 | 2015-07-25 | Books |