| 000 -LEADER | |
|---|---|
| fixed length control field | 01167cam a2200349Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm79611679 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127174305.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070123s2006 utua 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0963251589 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780963251589 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)79611679 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ECL |
| Transcribing agency | ECL |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | TSAA |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5826.5 |
| Item number | .M37 2006 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5826.5 .M37 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Martin, Dennis G. |
| 9 (RLIN) | 148404 |
| 245 10 - TITLE STATEMENT | |
| Title | Media flight plan V : |
| Remainder of title | a strategic approach to media planning theory & practice / |
| Statement of responsibility, etc | Dennis G. Martin, Robert D. Coons. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Provo, Utah : |
| Name of publisher, distributor, etc | Deer Creek Pub., |
| Date of publication, distribution, etc | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 148 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising layout and typography. |
| 9 (RLIN) | 148405 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising media planning. |
| 9 (RLIN) | 148406 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Coons, Robert D. |
| 9 (RLIN) | 91719 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 05-14-13 |
| c | 05-14-13 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 05-14-13 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | utu |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5005889 |
| j | 0 |
| l | audmc |
| o | - |
| p | 0.00 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i14917683 |
| z | 05-14-13 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2013-05-14 | 0.00 | 1 | HF 5826.5 .M37 2006 | 5005889 | 2023-11-07 | 2017-09-14 | 0.00 | 2015-07-25 | Books |