MARC details
| 000 -LEADER |
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04107cam a22004574i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
39023 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241127174349.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130124s2013 paua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2013001745 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781466640269 : |
| Terms of availability |
185.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
146664026X : |
| Terms of availability |
185.00 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
DLC |
| -- |
NjBwBT |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.O74 2013 |
| 069 ## - |
|---|
| -- |
09632578 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5415.1265 O74 2013 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5415.1265 O74 2013 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Organizations and social networking : |
| Remainder of title |
utilizing social media to engage consumers / |
| Statement of responsibility, etc |
Eldon Y. Li, Stanley Loh, Cain Evans and Fabiana Lorenzi, editors. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hershey, PA : |
| Name of publisher, distributor, etc |
Business Science Reference, |
| Date of publication, distribution, etc |
[2013] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 423 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
29 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content Type Term |
text |
| Content Type Code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media Type Term |
unmediated |
| Media Type Code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier Type Term |
volume |
| Carrier Type Code |
nc |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Advances in electronic business series ; |
| Volume number/sequential designation |
volume 5 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Social media activities: understanding what consumers do in social media / Kristina Heinonen -- Using social media to cultivate positive community norms / Caroline Graham Austin, Jeff Linkenbach, Sarah N. Keller, Jay Otto -- Personality and social media use / Teresa Correa, Ingrid Bachmann, Amber W. Hinsley, Homero Gil de Zuńĩga -- How motivations for social media usage can change and what it means for e-businesses / Tobias Hopp, Harsha Gangadharbatla, Kim Sheehan -- Understanding purchasing behavior within virtual worlds: planned purchases and impulse buying / Andreas M. Kaplan, Michael Haenlein -- Typical innovative and involvement characteristics of contributors to consumer generated media / Eric Shiu -- Can your business have one million friends?: understanding and using blogs as one-to-one mass media / Soyean (Julia) Kim, Barbara A. Bickart, Fred́eŕic F. Brunel, Seema Pai -- User intention of sharing video clips on Web 2.0 social network websites / Eldon Y. Li, Shu-Hsun Chang -- Comparing Web 2.0 applications as marketing tools / Erkan Akar, Mete Karayel -- Two-sided markets and social media / Xiaojing Lu, Ronald E. Goldsmith, Margherita Pagani -- Application of social media tools by retailers / Mariá-del-Carmen Alarcoń-del-Amo, Carlota Lorenzo-Romero, Efthymios Constantinides -- Interaction between consumers and businesses through social media: trends and future / Huliane Medeiros da Silva, Gilson Gomes da Silva, Flavius da Luz e Gorgn̥io -- Using social network data to identify key influencers for social CRM activities / Goetz Greve -- Best practices for social CRM / Fabiana Lorenzi, Stanley Loh -- E-business planning in morphing organizations: maturity models of business transformation / Sharon Cox -- The new age e-enterprise: internet-based collaboration, innovation, and co-creation / Vandana Ahuja -- Negotiation by software agents in electronic business: an example of hybrid negotiation / Nosheen Riaz, Moez Rehman -- The transformative effect of social media: revolutionizing business models of mass production to individual production by the masses / Anna Farmery. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms"--Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing |
| General subdivision |
Social aspects. |
| 9 (RLIN) |
150514 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media |
| General subdivision |
Economic aspects. |
| 9 (RLIN) |
150515 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| 9 (RLIN) |
150516 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Electronic commerce |
| General subdivision |
Social aspects. |
| 9 (RLIN) |
150517 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Management |
| General subdivision |
Social aspects. |
| 9 (RLIN) |
150518 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Li, Eldon Yu-zen, |
| Dates associated with a name |
1952- |
| 9 (RLIN) |
150519 |
| 852 1# - LOCATION/CALL NUMBER |
|---|
| -- |
P185.00usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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| a |
|
| b |
07-10-13 |
| c |
07-08-13 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
audmc |
| Operator's initials, OID (RLIN) |
07-08-13 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
pau |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| g |
1 |
| i |
5135169 |
| j |
0 |
| l |
audmc |
| o |
- |
| p |
680.00 |
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1 |
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0 |
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i14922861 |
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07-08-13 |