| 000 -LEADER | |
|---|---|
| fixed length control field | 01330nam a22003854a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 39743 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127174544.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100909s2011 enka 001 0aeng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010936750 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780500515563 : |
| Terms of availability | 29.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0500515565 : |
| Terms of availability | 29.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SITPL |
| Transcribing agency | SITPL |
| Modifying agency | YDXCP |
| -- | BWX |
| -- | SINLB |
| -- | UBY |
| -- | CDX |
| -- | UV0 |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5810.H44 |
| Item number | A3 2011 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5810 .H44 A3 2011 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5810 .H44 A3 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hegarty, John, |
| Dates associated with a name | 1944- |
| 9 (RLIN) | 154758 |
| 245 10 - TITLE STATEMENT | |
| Title | Hegarty on advertising : |
| Remainder of title | turning intelligence into magic / |
| Statement of responsibility, etc | John Hegarty. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Thames & Hudson Ltd., |
| Date of publication, distribution, etc | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 224 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hegarty, John, |
| Dates associated with a name | 1944- |
| 9 (RLIN) | 154758 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising executives |
| Form subdivision | Biography. |
| 9 (RLIN) | 154759 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising agencies |
| General subdivision | Management. |
| 9 (RLIN) | 154760 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P29.95usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 01-20-14 |
| c | 01-14-14 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 01-14-14 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | n |
| -- | eng |
| -- | enk |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5105245 |
| j | 0 |
| l | audmc |
| o | - |
| p | 111.00 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i15654370 |
| z | 01-14-14 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2014-01-14 | 111.00 | HF 5810 .H44 A3 2011 | 5105245 | 2023-11-07 | 111.00 | 2015-07-25 | Books |