| 000 -LEADER | |
|---|---|
| fixed length control field | 02287cam a2200397 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 39984 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127174629.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130314t20142014cau b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2013008875 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781452261072 (pbk.) : |
| Terms of availability | 58.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1452261075 (pbk.) : |
| Terms of availability | 58.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .S4854 2014 |
| 069 ## - | |
| -- | 09873467 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5823 .S4854 2014 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5823 .S4854 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sheehan, Kim. |
| 9 (RLIN) | 156459 |
| 245 10 - TITLE STATEMENT | |
| Title | Controversies in contemporary advertising / |
| Statement of responsibility, etc | Kim Bartel Sheehan, University of Oregon. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Los Angeles : |
| Name of publisher, distributor, etc | SAGE, |
| Date of publication, distribution, etc | [2014] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 311 pages ; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Advertising, its supporters, and its critics -- Living in a consumer culture -- Advertising and the media : changes and challenges -- How advertising is regulated : government and industry -- Beyond subliminal : the pervasiveness of persuasion -- Advertising choices : influences of stereotypes and taste -- Gender and advertising : how gender shapes meaning -- Advertising and race : examining the melting pot -- Advertising and age, sexual orientation, and ability : marginalized or mainstreamed? -- Children and advertising : emerging consumers, problematic strategies -- Advertising controversial products : bans and beliefs -- Tobacco and alcohol advertising : industries in flux -- Advertising prescription drugs : healthy tactics or risky propositions? -- Political advertising : do "we the people" still matter? -- Socially responsible advertising : does a brand have a conscience? -- Online advertising : the ever-evolving landscape -- Advertising : being ethical advertisers in a challenging age. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages 279-302) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 156460 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P58.00usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 03-18-14 |
| c | 03-12-14 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 03-12-14 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | n |
| -- | eng |
| -- | cau |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5132974 |
| j | 0 |
| l | audmc |
| o | - |
| p | 215.00 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 1 |
| v | 0 |
| w | 1 |
| x | 0 |
| y | i15658107 |
| z | 03-12-14 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2014-03-12 | 215.00 | 2 | 1 | HF 5823 .S4854 2014 | 5132974 | 2023-11-07 | 2015-09-03 | 215.00 | 2015-07-25 | Books |