| 000 -LEADER | |
|---|---|
| fixed length control field | 03863cam a2200469 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 39986 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127174629.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130328s2014 paua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2013011319 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781466643574 : |
| Terms of availability | 175.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1466643579 : |
| Terms of availability | 175.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Description conventions | rda |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | BTCTA |
| -- | OCLCO |
| -- | CDX |
| -- | YDXCP |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .C335 2014 |
| 069 ## - | |
| -- | 09873467 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.13 .C335 2014 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.13 .C335 2014 |
| 245 00 - TITLE STATEMENT | |
| Title | Cases on consumer-centric marketing management / |
| Statement of responsibility, etc | [edited by] Vimi Jham, Sandeep Puri. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hershey, PA : |
| Name of publisher, distributor, etc | Business Science Reference, |
| Date of publication, distribution, etc | [2014]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 351 pages ; |
| Dimensions | 27 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 490 1# - SERIES STATEMENT | |
| Series statement | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch.1. Understanding Consumer Behavior through Mental Accounting: Evidence from Turkish Consumers {u2013} Ch. 2. What Went Wrong? -- Ch.3. Case Study on Relationship Marketing {u2013} Ch.4. A Line in Water: A Case of Customer Relationship Management {u2013} Ch.5. The Realization of Customer Satisfaction with Technology Integrations {u2013} Ch.6. Intensive Care {u2013} Ch.7. Always Trust the Customer: How Zara has revolutionized the Fashion Industry and Become a Worldwide Leader {u2013} Ch.8. Consumer Behavior Perspective for Fairness Creams: A Case of ‘Fair & Lovely’ {u2013} Ch.9. International Branding at Mirza International: Dilemma Unsolved {u2013} Ch.10. Delhi Bank of India: Dilemma of a New Bank Manager {u2013} Ch.11. Facebook: An Application of Cloud Computing {u2013} Ch.12. Price Effectiveness in Hotels: Case Study Comparing Strategies Adopted by Mid-Size Hotels in New Delhi {u2013} Ch. 13. Indian Luxury Car Market Changing Lanes: A Case of BMW India {u2013} Ch.14. Niche Marketing Strategies for Business Growth: An Experiential Journey {u2013} Ch.15. Marketing of Tobacco Products in Australia: Dealing with the Emerging Regulations {u2013} Ch. 16. Concentra BPO: The Falling Customer Satisfaction {u2013} Ch. 17. A Case Study on Customer Experiential Management at High Five Hotels Pvt. Ltd, Nashik {u2013} Ch.18. Case Study on Customer’s Ambidextrous Nature of Trust in Internet Banking: Australian Context {u2013} Ch.19. Should Corporate Political Lobbying Come under Scanner by Regulatory Mechanism?: Vaishnavi Corporate Communication and 2G Spectrum Scam: A Political Lobbying Case -- Ch.20. Tata GoldPlus: Adoption of Customer Oriented Strategy for Penetrating Market Opportunity {u2013} Ch.21. When Citi was Found Sleeping {u2013} Ch.22. Triumph Charter School Service Provider {u2013} Ch.23. Maximizing Employee On-Boarding: A Study in a Pharmaceutical Company. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Case studies. |
| 9 (RLIN) | 156474 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relations |
| Form subdivision | Case studies. |
| 9 (RLIN) | 156475 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer services |
| Form subdivision | Case studies. |
| 9 (RLIN) | 156477 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| Form subdivision | Case studies. |
| 9 (RLIN) | 156479 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jham, Vimi, |
| Dates associated with a name | 1968- |
| 9 (RLIN) | 156480 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Puri, Sandeep, |
| Dates associated with a name | 1972- |
| 9 (RLIN) | 156481 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| 9 (RLIN) | 156482 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P175.00usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 03-18-14 |
| c | 03-12-14 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 03-12-14 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | n |
| -- | eng |
| -- | pau |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5132965 |
| j | 0 |
| l | audmc |
| o | - |
| p | 644.00 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i15658120 |
| z | 03-12-14 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2014-03-12 | 644.00 | HF 5415.13 .C335 2014 | 5132965 | 2023-11-08 | 644.00 | 2015-07-25 | Books |