| 000 -LEADER | |
|---|---|
| fixed length control field | 03481nam a22004578i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 40094 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127174650.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140110s2014 nju b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2013050085 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118466483 (pbk.) : |
| Terms of availability | 255.60 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1118466489 (pbk.) : |
| Terms of availability | 255.60 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .K68 2014 |
| 069 ## - | |
| -- | 09904185 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 1416 .K68 2014 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 1416 .K68 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotabe, Masaaki. |
| 9 (RLIN) | 146569 |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing management / |
| Statement of responsibility, etc | Masaaki Kotabe, Temple University, Kristiaan Helsen, Hong Kong University of Science and Technology. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Sixth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hoboken, New Jersey : |
| Name of publisher, distributor, etc | John Wiley and Sons, Inc., |
| Date of publication, distribution, etc | [2014] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 668 pages: |
| Other physical details | illustrations ; |
| Dimensions | 29 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc | This text prepares students to become effective managers overseeing global marketing activities, or to work with marketing people for corporate goals. There are sections on globalization, the global marketing environment, competitive marketing strategy, global marketing strategy, and managing global operations. Material is written from an interdisciplinary perspective, with orientations towards cultural sensitivity, research, and practice. This second edition contains a new chapter on the Internet and international marketing, and adds new cases. Kotabe is chair of international business and marketing, and director of research at the Institute in Global Management Studies at Temple University. Helsen teaches marketing at the Hong Kong University of Science and Technology |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. Globalization Imperative -- Chapter 2. Economic Environment -- Chapter 3. Financial Environment -- Chapter 4. Global Cultural Environment and Buying Behavior -- Chapter 5. Political and Legal Environment -- Chapter 6. Global Marketing Research -- Chapter 7. Global Segmentation and Positioning -- Chapter 8. Global Marketing Strategies -- Chapter 9. Global Market Entry Strategies -- Chapter 10. Global Product Policy Decisions -- Chapter 11. Global Product Policy Decisions -- Chapter 12. Global Pricing -- Chapter 13. Global Communication Strategies -- Chapter 14. Sales Management -- Chapter 15. Global Logistics and Distribution -- Chapter 16. Export and Import Management -- Chapter 17. Planning, Organization, and Control of Global Marketing Operations -- Chapter 18. Marketing Strategies for Emerging Markets -- Chapter 19. Global Marketing and the Internet -- Chapter 20. Sustainable Marketing in the Global Marketplace {u2013} Cases. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing |
| General subdivision | Management. |
| 9 (RLIN) | 157337 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | International business enterprises |
| General subdivision | Management. |
| 9 (RLIN) | 157338 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Helsen, Kristiaan. |
| 9 (RLIN) | 146570 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Online version: |
| Main entry heading | Kotabe, Masaaki. |
| Title | Global marketing management |
| Edition | Sixth edition. |
| Place, publisher, and date of publication | Hoboken, New Jersey : John Wiley and Sons, Inc., [2014] |
| International Standard Book Number | 9781118808214 |
| Record control number | (DLC) 2014001123 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P255.60usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 04-07-14 |
| c | 04-06-14 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 04-06-14 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | n |
| -- | eng |
| -- | nju |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5132732 |
| j | 0 |
| l | audmc |
| o | - |
| p | 950.00 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i15675890 |
| z | 04-06-14 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2014-04-06 | 950.00 | HF 1416 .K68 2014 | 5132732 | 2023-11-07 | 950.00 | 2015-07-25 | Books |