| 000 -LEADER | |
|---|---|
| fixed length control field | 02465cam a2200445 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn843035164 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127174858.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120914t20132013caua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012949459 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA680512 |
| Source | bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412930772 (softcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1412930774 (softcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412930765 (hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1412930766 (hardcover) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)843035164 |
| Canceled/invalid control number | (OCoLC)856592309 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLE |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | NLE |
| Modifying agency | DLC |
| -- | OCLCO |
| -- | YDXCP |
| -- | MEU |
| -- | INU |
| -- | KSU |
| -- | MUU |
| -- | OCLCF |
| -- | OCLCO |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | TSAA |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P96.E25 |
| Item number | D69 2013 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | COMM201 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | COMM201 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Doyle, Gillian. |
| 9 (RLIN) | 175796 |
| 245 10 - TITLE STATEMENT | |
| Title | Understanding media economics / |
| Statement of responsibility, etc | Gillian Doyle. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Los Angeles, California ; |
| -- | London : |
| Name of publisher, distributor, etc | SAGE, |
| Date of publication, distribution, etc | [2013] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 216 pages : |
| Other physical details | illustrations |
| Dimensions | 26 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: 2002. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages 192-212) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Introduction -- 2. Convergence and Multi-platform -- 3. Corporate Growth and Concentration Strategies -- 4. Networks -- 5. Demand: Push to Pull -- 6. Economics of Content Supply -- 7. Copyright -- 8. Media and Advertising -- 9. Media Economics and Public Policy -- References -- Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication." -- Publisher website. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media |
| General subdivision | Economic aspects. |
| 9 (RLIN) | 175797 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media |
| General subdivision | Economic aspects. |
| Source of heading or term | fast |
| 9 (RLIN) | 175797 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 09-01-14 |
| c | 09-01-14 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Faculty Textbooks |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 09-01-14 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | h |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | American University in Dubai | American University in Dubai | Main Collection | 2014-09-01 | 0.00 | 7 | 1 | P96.E25 D69 2013 | 5139352 | 2024-09-25 | 2024-09-02 | 0.00 | 2015-07-25 | Books |