| 000 -LEADER | |
|---|---|
| fixed length control field | 01200cam a2200385Ma 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn805012012 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127175007.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120724s2012 enk 000 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB274474 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 016135220 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273768685 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273768689 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)805012012 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKMGB |
| Language of cataloging | eng |
| Transcribing agency | UKMGB |
| Modifying agency | OCLCO |
| -- | YDXCP |
| -- | OCLCF |
| -- | CHVBK |
| -- | OCLCO |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | TSAA |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416.K44 2013 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF1416.K44 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keegan, Warren J. |
| 9 (RLIN) | 175996 |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing management / |
| Statement of responsibility, etc | Warren J. Keegan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed., International ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow : |
| Name of publisher, distributor, etc | Pearson Education, |
| Date of publication, distribution, etc | 2014. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 201211 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 478 pages ; 26 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing |
| General subdivision | Management. |
| 9 (RLIN) | 175997 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing |
| General subdivision | Management. |
| Source of heading or term | fast |
| 9 (RLIN) | 175997 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internationales Marketing. |
| Source of heading or term | gnd |
| 9 (RLIN) | 175998 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketingmanagement. |
| Source of heading or term | gnd |
| 9 (RLIN) | 175999 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 04-29-15 |
| c | 01-12-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 01-12-15 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | h |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 1915-04-29 | 0.00 | 2 | 4 | HF1416.K44 2013 C2 | 5127944 | 2022-04-28 | 2015-12-20 | 2015-12-20 | 0.00 | 2015-07-25 | Books | |||
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 1915-01-11 | 300.00 | 2 | 2 | HF1416.K44 2013 C1 | 5119579 | 2023-11-07 | 2020-05-10 | 300.00 | 2015-07-25 | Books |