MARC details
| 000 -LEADER |
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| fixed length control field |
05597cam a2200745 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn468976314 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241127175249.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100115s2010 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2010001854 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780230103726 (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0230103723 (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0230103731 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780230103733 |
| 029 1# - (OCLC) |
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| OCLC library identifier |
AU@ |
| System control number |
000045242717 |
| 029 1# - (OCLC) |
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| OCLC library identifier |
CDX |
| System control number |
11351652 |
| 029 1# - (OCLC) |
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| OCLC library identifier |
LQU |
| System control number |
616058 |
| 029 1# - (OCLC) |
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| OCLC library identifier |
NZ1 |
| System control number |
13802792 |
| 029 1# - (OCLC) |
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| OCLC library identifier |
CHVBK |
| System control number |
169937739 |
| 029 1# - (OCLC) |
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| OCLC library identifier |
CHBIS |
| System control number |
005998040 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)468976314 |
| Canceled/invalid control number |
(OCoLC)614313673 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
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YDXCP |
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C#P |
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CDX |
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BWX |
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UBY |
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WRM |
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BDX |
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OMB |
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TTU |
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ALAUL |
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OCLCO |
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OCLCA |
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OCLCF |
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OCLCQ |
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OCLCO |
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CHVBK |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
TSAA |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
P99.4.S62 |
| Item number |
B47 2010 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
P 99.4 .S62 B47 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Berger, Arthur Asa, |
| Dates associated with a name |
1933- |
| 9 (RLIN) |
998 |
| 245 14 - TITLE STATEMENT |
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| Title |
The objects of affection : |
| Remainder of title |
semiotics and consumer culture / |
| Statement of responsibility, etc |
Arthur Asa Berger. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Palgrave Macmillan, |
| Date of publication, distribution, etc |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xiii, 198 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
21 cm. |
| 336 ## - CONTENT TYPE |
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| Content Type Term |
text |
| Content Type Code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media Type Term |
unmediated |
| Media Type Code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier Type Term |
volume |
| Carrier Type Code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Semiotics and popular culture |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references (pages 185-190) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Miscellaneous information |
Part I. |
| Title |
Semiotic theory : The science of signs : The semiotic theories of Saussure and Peirce: an overview ; Some contemporary semiotic theorists ; Symbols ; Denotation and connotation ; Metaphor and metonymy ; Language and speech ; Codes ; Acura: an example of applied semiotic analysis ; No sign as a sign ; Sings within signs ; Signs that lie -- |
| -- |
Consumer cultures : Defining consumer cultures ; The sacred origin of consumer cultures ; Psychological imperatives in consumer cultures ; Marxist theory and consumer cultures ; Jean Baudrillard on advertising and consumer cultures -- |
| -- |
Marketing theory and semiotics : Ernest Dichter and motivation research ; Mary Douglas and grid-group theory ; New strategist publications ; Claritas explains that "birds of a feather flock together" ; Complications for marketers ; Semiotics and marketing theory -- |
| Miscellaneous information |
Part II |
| Title |
Semiotic applications : Brands and identity: we are our brands : Fashion and identity ; Semiotics and brands ; Style choices and identity ; Hats ; Hair: Folklore, myths, and hair; A semiotic approach to hairstyles in the eighties; Blondness: the importance of hair color ; Designer eyeglasses and sunglasses ; Teeth ; Wristwatches ; Facial hair in men ; Fragrances: Brand narcissism and L'Oréal fragrances ; Neckties ; Shoes ; Handbags and messenger bags ; Brand extensions and lifestyle signifiers ; Style and the postmodern problematic -- |
| -- |
The objects of affection : Coffee ; The toaster ; Swaddling cloths ; The "evangelical" hamburger ; French fried potatoes ; Fountain pens and ink ; Bikinis ; Vodka ; Beer ; Veils ; Cornflakes ; White bread ; Bagels ; Myst ; Furniture ; Teddy bears ; Soap powders and detergents ; Vacuum cleaners ; Computers -- Learning games and activities : Time capsule ; Visit America brochure ; Your brands and what they reveal ; Socioeconomic classes and brands ; Automobiles and personality ; Spending spree ; Insights and interesting ideas -- |
| -- |
Coda : The origins of the objects of our affection ; The complexity of objects ; People watching and artifact analysis ; The MP3 shuffle and the pastiche ; The semiotic perspective and being "far out" ; Brands and the self ; Semiotics: it's still with me. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
"A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the "objects of our affection" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture"--Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Semiotics |
| General subdivision |
Social aspects. |
| 9 (RLIN) |
999 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Semiotics |
| General subdivision |
Psychological aspects. |
| 9 (RLIN) |
1000 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| 9 (RLIN) |
1001 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Material culture. |
| 9 (RLIN) |
1002 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Object (Aesthetics) |
| 9 (RLIN) |
1003 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Culture |
| General subdivision |
Semiotic models. |
| 9 (RLIN) |
1004 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Language and culture. |
| 9 (RLIN) |
1005 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sémiotique |
| General subdivision |
Aspect social. |
| 9 (RLIN) |
1006 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sémiotique |
| General subdivision |
Aspect psychologique. |
| 9 (RLIN) |
1007 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consommateurs |
| General subdivision |
Comportement. |
| 9 (RLIN) |
1008 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Culture matérielle. |
| 9 (RLIN) |
1009 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Objet (Esthétique) |
| 9 (RLIN) |
1010 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Culture |
| General subdivision |
Modèles sémiotiques. |
| 9 (RLIN) |
1011 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Langage et culture. |
| 9 (RLIN) |
1012 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| Source of heading or term |
fast |
| 9 (RLIN) |
1001 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Culture |
| General subdivision |
Semiotic models. |
| Source of heading or term |
fast |
| 9 (RLIN) |
1004 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Language and culture. |
| Source of heading or term |
fast |
| 9 (RLIN) |
1005 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Material culture. |
| Source of heading or term |
fast |
| 9 (RLIN) |
1002 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Object (Aesthetics) |
| Source of heading or term |
fast |
| 9 (RLIN) |
1003 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Semiotics |
| General subdivision |
Psychological aspects. |
| Source of heading or term |
fast |
| 9 (RLIN) |
1000 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Semiotics |
| General subdivision |
Social aspects. |
| Source of heading or term |
fast |
| 9 (RLIN) |
999 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Semiotik. |
| Source of heading or term |
idszbz |
| 9 (RLIN) |
295 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sachkultur. |
| Source of heading or term |
idszbz |
| 9 (RLIN) |
1013 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Verbrauch. |
| Source of heading or term |
idszbz |
| 9 (RLIN) |
1014 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Semiotics and popular culture. |
| 9 (RLIN) |
1015 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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| a |
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