| 000 -LEADER | |
|---|---|
| fixed length control field | 01176cam a2200373Mi 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn915492630 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127175350.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150123s2015 enk b 001 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB522991 |
| Source | bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780500291924 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0500291926 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | <a href="(OCoLC)915492630">(OCoLC)915492630</a> |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | TSAA |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1255 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.1255 2015 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stone, Adam N., |
| Relator term | author. |
| 9 (RLIN) | 2756 |
| 245 10 - TITLE STATEMENT | |
| Title | Un brandable : |
| Remainder of title | #howtosucceedinthenewbrandplace / |
| Statement of responsibility, etc | #AdamNStone. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | Unbrandable : how to succeed in the new brand place |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Place of production, publication, distribution, manufacture | London : |
| Name of producer, publisher, distributor, manufacturer | Thames & Hudson Ltd, |
| Date of production, publication, distribution, manufacture | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 184 pages ; |
| Dimensions | 23 cm |
| 336 ## - CONTENT TYPE | |
| Content Type Term | text |
| Source | rdacontent |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Media Type Term | unmediated |
| Source | rdamedia |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Carrier Type Term | volume |
| Source | rdacarrier |
| Carrier Type Code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages 179-180) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 9 (RLIN) | 1108 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products. |
| 9 (RLIN) | 2757 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 2758 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| Source of heading or term | fast |
| 9 (RLIN) | 2758 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products. |
| Source of heading or term | fast |
| 9 (RLIN) | 2757 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| Source of heading or term | fast |
| 9 (RLIN) | 1108 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | 42231 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2015-12-22 | 3 | 1 | HF 5415.1255 2015 | 5152826 | 2023-11-08 | 2016-04-03 | 2015-12-22 | Books |